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The GITEX Global Tech Fair Has Opened Its Doors In Dubai

Over 1,000 AI-related companies are participating, according to event organizers.



the gitex global tech fair has opened its doors in dubai

Dubai is hosting the 43rd edition of GITEX Global, one of the world’s largest tech shows with 2.7 million square feet of exhibition space, and a place where the best and brightest minds come together to shape the future of technology.

Around 6,000 exhibitors will be showing off their products at the five-day conference at the Dubai World Trade Centre, with off-shoot events at Dubai Harbour and the Museum of the Future. Among those participating are over 1,000 AI-related companies and global players, including Microsoft, Huawei, and Salesforce.

Industry leaders are joined by local UAE AI innovators G42, along with the Advanced Technology Research Council and Juniper Networks, who will announce locally hosted cloud and AI-driven networking solutions.

The Dubai Harbour section of the event will host Expand North Star, a gathering of over 1,800 next-gen startups from around the world. The themes include Fintech Surge, a Future Blockchain Summit, and Marketing Mania.

UAE Vice-President and ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, a regular of the event, was also seen checking out the latest innovations.

“Gitex is similar to Dubai in how it grows rapidly. It is similar to Dubai in embracing the best minds from 180 countries. It is similar to Dubai in its passion for everything new that contributes to changing our future for the better,” Sheikh Mohammed posted on X, formally known as Twitter.

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So far, the highlight of GITEX Global has been the first live demonstration of ARTEMIS, the world’s fastest-walking humanoid robot. The machine was developed by UCLA researchers and stands at 142 cm tall, weighing 38 kilograms. ARTEMIS, which stands for Advanced Robotic Technology for Enhanced Mobility and Improved Stability, can walk on rough and unstable surfaces and even play football!

Meanwhile, on Sunday, Expand North Star hosted a panel discussion about using AI and machine learning to “create products that dent the universe”. The panel featured spokespersons from global names such as Bolt, Reddit, and, who shared best practices and tips.


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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.



adobe teases new ai editing tools and updates in premiere pro

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

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The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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