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Social Media Addiction Is Greatly Impacting Arab Youth

A survey has revealed disturbing findings about social media consumption and its mental health impact on young people.



social media addiction is greatly impacting arab youth
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As of 2023, the Arabic-speaking region has the highest per-capita levels of social media adoption globally, with the average internet user owning 8.4 accounts. Now, findings from the 15th annual ASDA’A BCW Arab Youth Survey have shown that a significant majority of the region’s youth are finding it challenging to disconnect from social media — something that is negatively impacting their mental health.

The survey highlights that the Arab world’s youth spend in excess of 3.5 hours a day on social media. Nearly 75% of users admit to struggling to disconnect from digital platforms, with 61% conceding that their mental health has suffered due to social media addiction.

Social media addiction has meant that a consensus has formed among young Arabs that big tech companies — such as Meta, Google, and X — hold “too much power”. Over 90% of respondents also think these companies are not doing enough to combat disinformation.

Another trend revealed by the survey is that a significant percentage of respondents (13%) aspire to be “social media influencers” rather than taking up careers in typically prestigious fields such as medicine or engineering.

Also Read: The Largest Data Breaches In The Middle East

Despite the increasing time and energy spent on social media platforms, nearly 60% of Arab Youth say traditional social experiences such as “eating out” and “hanging out with friends” are defining elements of their lifestyles. The findings suggest that even in the digital age, in-person social experiences remain important.

The Arab Youth’s growing dependence on social media is concerning and is clearly impacting mental health. As the region battles with high levels of youth unemployment, the findings of the ASDA’A BCW Arab Youth Survey call for a rethink of the role technology plays in the lives of young people and its impact on their future.


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Adobe Teases New AI Editing Tools And Updates In Premiere Pro

The video editing app will be enhanced with a generative extend tool, text-to-video, improved timeline waveforms, and more.



adobe teases new ai editing tools and updates in premiere pro

After launching the generative AI model Firefly last year, Adobe is now showcasing how the technology will be used in upcoming versions of the editing app Premiere Pro. In an early sneak peek, the company demonstrated several new features, including Object Addition and Removal, Generative Extend, and Text to Video.

The first new feature, Generative Extend, targets a common video editing problem by using AI to “Seamlessly add frames to make clips longer, so it’s easier to perfectly time edits and add smooth transitions”.

Meanwhile, Premiere Pro’s Object Addition & Removal tool will leverage Firefly’s generative AI to “Simply select and track objects, then replace them. Remove unwanted items, change an actor’s wardrobe or quickly add set dressings such as a painting or photorealistic flowers on a desk,” Adobe states.

Adobe also showcased another new feature that can automatically generate new film clips using a text prompt. To use the content creation tool, editors can “Simply type text into a prompt or upload reference images. These clips can be used to ideate and create storyboards, or to create B-roll for augmenting live action footage,” Adobe explained. The company seems to be commercializing this particular feature extremely quickly, considering generative AI video only appeared a few months ago.

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The new additions to Premiere Pro will be added later this year, but Adobe is also introducing smaller improvements to the editing app in May. The changes include interactive fade handles to enable easier transitions, an Essential Sound badge that uses AI to “automatically tag audio clips as dialogue, music, sound effects or ambience, and add a new icon so editors get one-click, instant access to the right controls for the job”, along with effect badges and a new look for waveforms in the timeline.

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