News
The Middle East Is Rapidly Becoming An eSports Hub
Events like the BLAST Premier World Finals in the United Arab Emirates are cementing the region’s reputation as a gamer’s paradise.

eSports champions are gearing up for the Blast Premier World Final, hosted in Abu Dhabi on December 16 and 17. Gaming fans from around the world will gather to experience the action first-hand as “part of a three-year partnership with AD Gaming” that seeks to cement the UAE’s position in the gaming sector and “contribute to the growth of esports in Abu Dhabi”.
BLAST has already created a huge buzz around the eSports scene, and the tournament’s arrival in Abu Dhabi should boost the profile of the entire MENA region. According to a Statista survey, Egypt leads the region with 6.32 million residents who consider themselves gamers. Meanwhile, the UAE will be home to another 1.73 million participants by 2028.
To cater to the growing Middle Eastern fanbase, BLAST.tv will “bring fans closer to the action, serving up maximum excitement for esports lovers with a number of innovative features on offer, helping them watch events live like never from the comfort of their homes”.
Andrew Haworth, Director of Production and Operations at BLAST and Commissioner for BLAST Premier, explained that “esports has the ability to engage with hard-to-reach, tech-savvy, and young audiences, which separates it from other industries”.
Also Read: Top 10 Best Video Games Set In The Middle East
Unlike other sporting events, eSports has a unique selling point in that the games are live and accessible anywhere. “Through the healthy relationship technology has with esports, it is able to bring fans to the very heart of this viewing experience in an interactive and innovative way,” said Haworth, who is optimistic that the genre could soon become as big as F1 racing.
Recent data seems to agree, as surveys show that overall, people now spend more time watching eSports than they do with Netflix. BLAST aims to make esports a global experience that encapsulates “skill level, player stardom, drama, production quality, and storylines”.
News
UAE-Based Hupe Unveils 3-Stage Health Optimization Program
The platform offers a strategic, personalized approach to wellness combining cutting-edge diagnostics with expert guidance.

Hupe, a UAE-based health optimization platform, has introduced its comprehensive 3-Stage Program — a strategic, personalized approach to wellness that combines cutting-edge diagnostics with expert guidance and state-of-the-art health technology.
This program is designed to move beyond conventional healthcare, which often uses a one-size-fits-all approach. Instead, Hype offers its members a structured yet flexible system that enhances both physical and mental performance while proactively addressing potential health risks.
A New Era Of Personalized Health
Stage 1: Discovery
A Hupe user’s journey begins with in-depth diagnostic testing, covering over 100 blood biomarkers, food allergies, and intolerances. Members also consult an Integrative Medicine Doctor, who conducts a detailed health assessment. These insights form the foundation for a personalized Health Insights Program, setting the stage for the next phase.
Stage 2: Personalization
With a tailored Health Insights Program in place, members receive expert guidance from a dedicated team of specialists, including Integrative Medicine Doctors, Clinical Nutritionists, Mindset Coaches, and Sports Medicine Experts.
Depending on individual needs, advanced diagnostics — such as DNA analysis, gut microbiome profiling, hormonal assessments, mycotoxin screening, and DEXA scans — may be integrated. Continuous glucose monitoring and wearable health devices feed real-time data into the Hupe App (for iOS and Android), offering a dynamic roadmap to optimized wellbeing.
Stage 3: Optimization
The final phase is a 12-month membership designed to maintain and build on the progress made in Stage 2. The customized approach allows members to continually enhance their health, extend longevity, and perform at their peak, backed by expert support and a wealth of data.
“Hupe’s 3-Stage Program is designed for those who expect more than a generic health plan — they want precision, personalization, and measurable results,” says Sami Malia, Hupe’s founder. “I created Hupe out of my own frustrations. As a former C-suite executive battling Stage 3 cancer and chronic health issues, I struggled to find a healthcare provider that looked beyond symptoms to address the root cause. So, I spent two years researching the best diagnostic tests, laboratories, and medical experts worldwide to bring them together under one roof”.
Also Read: Yabi Introduces AI Financial Coach For Smarter Money Moves
Moving Beyond Traditional Healthcare
Unlike conventional medicine, which usually focuses on treating symptoms, Hupe’s proactive model identifies potential risks and optimizes health before problems arise. In addition, because every Hupe member receives a customized health strategy tailored to their unique biology, lifestyle, and goals, guesswork is eliminated, ensuring each plan aligns precisely with an individual’s physiology and genetics.