News
The New Nissan Patrol Makes Its Worldwide Debut In Abu Dhabi
The seventh-gen off-roader boasts a bold new design, powerful V6 twin-turbo engine, adaptive air suspension, and plenty of cutting-edge technology.
Yesterday, Nissan revealed the all-new seventh-generation Nissan Patrol to an excited audience in Abu Dhabi. The launch marks a significant milestone for the iconic off-roader, whose unveiling drew an audience of royals, VIPs, top Nissan executives, dealers, media, and prospective buyers.
During the event, Nissan president and CEO Makoto Uchida said: “The all-new Patrol is a prime example of the exciting and empowering models we are delivering under our global business plan, The Arc. The seventh generation is a bold leap forward, blending unparalleled performance, cutting-edge technology, and a commanding presence to redefine what an SUV can be”.
A Legendary Off-Roader, Reinvented
The all-new Nissan Patrol has updated styling that exudes strength and durability. The bold exterior, paired with 22-inch alloy wheels, comes in seven distinctive colors, four of which are two-tone combinations, allowing drivers to customize the Patrol to suit their personal style.
Enhanced Power And Performance
This latest Nissan Patrol is the most powerful version of the off-roader yet, thanks to a newly developed 3.5-liter V6 twin-turbo engine. This powerplant delivers 425 horsepower and 700 Nm of torque, channeled through a sophisticated 9-speed automatic transmission.
The Patrol’s dynamic suspension utilizes advanced e-damper technology that adapts automatically to varying driving conditions. Meanwhile, adaptive air suspension allows drivers to adjust the vehicle’s ride height, ensuring a seamless transition between highway driving and challenging off-road conditions.
Luxurious Interior And Advanced Technology
Inside, the all-new Patrol offers a spacious, luxurious cabin. A panoramic sunroof lets in natural light, creating an airy and inviting environment. Infotainment includes a 28.6-inch main display, complemented by two 14.3-inch displays for navigation, media, and vehicle settings. Rear passengers can enjoy (optional) dual 12.8-inch screens supporting Miracast, HDMI, and USB inputs.
The Patrol’s sound system features 12 Klipsch Premium speakers, delivering exceptional audio quality. Connectivity comes courtesy of NissanConnect 2.0 and Google Built-In, providing seamless smartphone integration for everyone inside.
Also Read: Initial Trials Of Dubai’s Driverless Evocargo Trucks Completed
A final interesting feature of the new Patrol is its Biometric Cooling. The system uses an infrared sensor to monitor the body temperature of front and second-row occupants, automatically adjusting airflow to provide optimal comfort.
The all-new Nissan Patrol will soon be available across the UAE, Saudi Arabia, and the rest of the Middle East, with the first orders arriving from November 1, 2024.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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