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Uber To Add Blade Air Taxi Bookings Through Its App
Joby Aviation will integrate Blade’s air mobility service into the Uber app from 2026, linking airports and cities with quiet, zero-emission electric aircraft.
Electric air taxi firm Joby Aviation and Uber will begin integrating Blade’s urban air mobility services into the Uber app as early as 2026, following Joby’s acquisition of Blade’s passenger business this summer.
Blade carried more than 50,000 passengers in 2024 across New York and Southern Europe, linking high-demand routes such as Newark, JFK, Manhattan and the Hamptons. Once folded into Uber, Blade flights will be bookable alongside ground rides, giving users faster, seamless connections in congested cities.
Joby and Uber have been partners in advanced air mobility since 2019, with Joby acquiring Uber’s Elevate division in 2021. That deal gave Joby tools for market modelling and multimodal integration. The Blade acquisition extends that partnership by adding a ready-made network of landing sites and passenger lounges.
Joby’s electric aircraft, designed to carry four passengers and a pilot at speeds up to 200 mph, promises an acoustic footprint far quieter than helicopters and aims to launch in cities including Dubai, New York, Los Angeles, the UK and Japan.
JoeBen Bevirt, founder and CEO of Joby pitched the integration as both a practical step and a long-term signal: “We’re excited to introduce Uber customers to the magic of seamless urban air travel. Integrating Blade into the Uber app is the natural next step in our global partnership with Uber and will lay the foundation for the introduction of our quiet, zero-emissions aircraft in the years ahead. Together with Uber’s global platform and Blade’s proven network, we’re setting the stage for a new era of air travel worldwide”.
Also Read: KAUST Mathematical Model Tackles 5G Interference With Aircraft
Andrew Macdonald, president and COO of Uber, added: “By harnessing the scale of the Uber platform and partnering with Joby, the industry leader in advanced air mobility, we’re excited to bring our customers the next generation of travel”.
For Uber, adding air mobility is less about novelty than keeping users inside its platform for every leg of a journey.
News
ESET Bets On Specialized Security AI At 0.5% The Training Cost
ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.
A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.
To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.
Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.
NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.
ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.
Also Read: Dubai Says Its Deepfake Detector Needs Just 7 Seconds Of Video
“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.
As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.
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