News
Yango Drive Debuts Tesla Cybertruck Rentals In Dubai
The car rental service has added two of the high-tech vehicles to its Dubai fleet, with hire prices starting at AED 2800 per day.
Car rental service Yango Drive has recently expanded its Dubai fleet with two Tesla Cybertrucks, one of the most talked-about EVs on the planet. Customers can now easily book the state-of-the-art electric vehicles through the Yango app, offering a seamless and convenient rental experience.
The fleet includes two Cybertruck models: the Cyber All-Wheel Drive and the Cyber Beast. Both models are known for their cutting-edge design and superior performance. The rugged EVs boast features such as a bulletproof stainless steel exoskeleton and shatterproof glass, making them not only durable but also extremely safe.
The Cyber All-Wheel Drive model can accelerate from 0 to 100 km/h in just 4.1 seconds and can travel more than 755 km with a range extender. The Cyber Beast — the more performance-oriented variant — can reach 100 km/h in a mere 2.7 seconds, with a top speed of 200 km/h and a range of over 705 km. Both models come equipped with steer-by-wire controls and rear-wheel steering, providing an exceptional driving experience akin to a sports car but with a sedan’s practicality and turning radius.
Also Read: Initial Trials Of Dubai’s Driverless Evocargo Trucks Completed
Customers can rent Cybertrucks for periods starting from just one day, with rates beginning at AED 2800, depending on the model chosen. Both delivery and self-pickup options are available, offering flexibility to suit every customer’s needs. To rent one of these impressive trucks, drivers must be at least 23 years old and have a minimum of one year of driving experience with a valid license.
To promote the new addition to their fleet, Yango Drive is also hosting an Instagram competition until August 2nd. The winner — selected through an electronic draw — will enjoy a complimentary 4-hour rental of the Tesla Cybertruck. Participants need to follow the Yango Drive Instagram account, tag two friends in the comments, and share the post on their stories to enter the competition.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
Dubai Integrates LiDAR & Digital Twins For Road Management
Starlink Launches Satellite Internet Service In Jordan
Free VPNs: Should You Be Using Them?
