News

Yango Unveils Yango Play For GCC Region

The AI-powered entertainment super app features movies, TV series, music, and mini-games.

Published

2 years ago

February 15, 2024

Nour Nasir

Yango

Entertainment company Yango has introduced Yango Play for the GCC region. The innovative entertainment service uses artificial intelligence and boasts a wide array of entertainment, including exclusive premieres of Arabic and international movies and series, personalized music streaming, and interactive mini-games.

The service is now accessible in Saudi Arabia, the UAE, plus other GCC nations, offering cross-platform compatibility for smartphones and TVs.

yango play gcc region

The Yango super app prioritizes authentic content, supporting regional production studios and artists. By serving as a platform for local talent and offering original content that resonates with cultural identity, Yango Play contributes to the diversification of the regional entertainment landscape.

Multilingual AI Companion

Integrated into Yango Play, Yasmina is a bilingual AI assistant proficient in Arabic and English. Fluent in Khaleeji and capable of understanding various Arabic dialects, Yasmina recommends music, engages in conversation, and provides information on a wide range of topics, enriching the user experience.

Customized Endless Music Streaming

Central to Yango Play’s offerings is an AI-powered music streaming service that creates personalized playlists based on user preferences, highlighting regional favorites. This ensures a unique and tailored experience for each user, with evolving recommendation technology adapting to individual tastes and cultural nuances.

roman shimansky yango play mena region business director

Roman Shimansky, Yango Play’s MENA Region Business Director, expressed the company’s dedication to providing an enjoyable entertainment experience: “Whether by curating uplifting music for your drive, engaging shows for family time, or quick games for a brief pause in your day. We are deeply committed to enhancing these experiences through our original content and strategic collaborations with regional creatives, ensuring that each choice on our platform is a step towards discovering vibrant new emotions”.

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Featuring titles like the acclaimed Arabic blockbuster “Mr. Ex” and the sequel to the beloved classic “Awlad Harim Kareem”, Yango Play will continue to expand its catalog with top-tier acquired and original content. New users enjoy a 60-day free subscription, with a subsequent paid plan available at 29.99 AED per month for multiple devices in the UAE.

News

Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

Published

13 hours ago

August 7, 2026

Nour Nasir

Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

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For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.