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Yasmina Smart Speakers Now Feature Ramadan-Specific Content
Yango Group’s AI assistant is helping to enhance Ramadan 2025 with Quran recitations, prayer reminders, bedtime stories, and mindfulness tips.
Yango Group is helping to make Ramadan 2025 more immersive with the latest updates to its AI assistant, Yasmina. Designed for its smart speaker lineup, these features include Quran recitations in over 30 new voices, Ramadan-specific content, and bedtime stories for children — bringing families closer during the holy month.
World-Renowned Reciters
For those who cherish listening to the Quran, Yasmina now offers recitations from more than 30 world-renowned speakers, including Mishary Rashid Al-Afasy, Abdul Basit Muhammad Abdul Samad, and Yasir al-Dawsari. Whether you want to hear a complete recitation or a specific Surah, Yasmina provides a seamless experience. Just say, “Yasmina, play Surah At-Tawbah”.
Ramadan-Focused Content
Beyond Quran recitations, Yasmina is now packed with content designed to support spiritual growth. Users can access Ayat Al-Siyam and daily Ramadan Duas in both Arabic and English with simple voice commands like, “Yasmina, play Ramadan Dua” or “ياسمينة، شغلي أدعية رمضانية”.
Additionally, the assistant provides daily mindfulness tips, promoting reflection and well-being. To hear one, just ask, “Yasmina, what is your Ramadan advice for today?” or “ياسمينة، أيش نصيحة رمضان لليوم؟”.
Prayer Time Reminders
Yasmina’s smart speakers can now provide accurate prayer times for any location worldwide and even set reminders. A simple command like, “Yasmina, remind me of Fajr today,” ensures you stay on track with your prayers.
Bedtime Stories For Kids
Ramadan is an important time for families, and Yasmina now brings a special feature to help with bedtime routines. The smart assistant can play stories in both Arabic and English, with content ranging from Puss in Boots to tales from Shamandar, a popular children’s podcast. Parents can simply say, “ياسمينة، شغّلي قصص للنوم” or “Yasmina, play bedtime stories for children”.
Automatic Shutdown
Finally, for added convenience, Yasmina allows users to set a timer for automatic shutdown. Whether playing Quran recitations, Duas, or bedtime stories, just say, “Yasmina, turn off the device after half an hour”.
AI That Enhances Ramadan
“Ramadan is a time for reflection, family, and community,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Group Middle East. “As we embrace this holy month, Yasmina stands ready to ease the daily lives of families across the GCC with its intelligent and culturally aware features. Whether it’s helping adults deepen their spiritual practice or lulling children to sleep with bedtime stories, Yasmina is here to help”.
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Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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