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Zurich University AI Researchers Ran Secret Test On Reddit Users

The undisclosed experiment prompted backlash from moderators and a firm response from Reddit’s legal team.

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zurich university ai researchers ran secret test on reddit users
Reddit

Researchers from the University of Zurich quietly ran a months-long experiment on Reddit’s r/changemyview (CMV), using AI-generated comments to test how persuasive large language models (LLMs) could be. The subreddit, home to 3.8 million users, invites debate on controversial opinions — but moderators say the AI replies crossed ethical lines.

“The CMV Mod Team needs to inform the CMV community about an unauthorized experiment conducted by researchers from the University of Zurich on CMV users,” moderators wrote, calling the study “psychological manipulation”.

The experiment involved AI-generated responses written under fake identities — including a trauma counselor, a sexual assault survivor, and a “Black man opposed to Black Lives Matter”. These posts were crafted to sound human and emotionally resonant. Some remain accessible via an archive maintained by 404 Media.

The researchers went further by tailoring AI replies using personal information inferred from users’ Reddit history — details like age, gender, and political leaning, all generated using another AI model.

Moderators say this violated subreddit rules, including bans on undisclosed AI use and bots. They’ve filed a formal complaint and asked the university to halt publication of the research.

Reddit responded strongly. Chief Legal Officer Ben Lee called the study “deeply wrong on both a moral and legal level”. Reddit has since banned the accounts involved and is improving its ability to detect fake or AI-generated content.

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“We have banned all accounts associated with the University of Zurich research effort,” Lee said. “We’re also working with the moderation team to ensure all related content has been removed”.

The researchers maintain the study was approved by their university’s ethics board and claim it offers valuable insight into how AI could be misused at scale. “We believe the potential benefits of this research substantially outweigh its risks,” they wrote in a Reddit comment.

But CMV moderators pushed back. “People do not come here to discuss their views with AI or to be experimented upon,” they wrote. “People who visit our sub deserve a space free from this type of intrusion”.

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UAE’s Etihad Rail Launches In 2026 — What You Need To Know

A 1,200 km passenger network will transform public transport, with 11 connected cities, and high-speed trains cutting inter-emirate travel times.

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uae's etihad rail launches in 2026 what you need to know
Etihad Rail

Etihad Rail has confirmed that its long-anticipated passenger train service will officially launch in 2026, ushering in a new era of high-speed, inter-emirate travel. The UAE’s national railway developer shared the announcement on X (formerly Twitter), as work continues on a 1,200 km passenger network set to connect 11 cities across all seven emirates.

The news marks a major leap in public transportation for the country, with passenger trains designed to reach speeds of up to 200 km/h. Travel times will be significantly reduced — Abu Dhabi to Dubai is expected to take just under an hour, while the journey to Fujairah will be cut to around 105 minutes. A separate high-speed line, capable of reaching 350 km/h, is also in the works to link Abu Dhabi and Dubai in just 30 minutes.

The backbone of the network was completed in 2023, when Etihad Rail launched its 900 km freight service linking key industrial and logistics hubs across the UAE, including ports in Abu Dhabi, Dubai, and Fujairah. Now, the focus has shifted to passenger infrastructure.

The first station will be located in Sakamkam, Fujairah city centre, and a second is confirmed near University City in Sharjah. Dubai’s main station is expected to be adjacent to Jumeirah Golf Estates Metro Station, while Abu Dhabi’s is anticipated along the corridor separating Mussafah Industrial Area and Mohammed Bin Zayed City.

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Once completed, the passenger network will link cities including Al Sila, Al Ruwais, Al Mirfa, Dubai, Sharjah, Al Dhaid, Abu Dhabi, Ras Al Khaimah and Fujairah. Integration with Oman is also part of the long-term vision. A new cross-border project — Hafeet Rail — will span 303 km between Sohar and Abu Dhabi’s Al Wathba area. Developed by Etihad Rail in collaboration with Oman Rail and Mubadala, the link is expected to deepen trade and tourism ties between the two countries.

Etihad Rail’s passenger trains will carry up to 400 passengers each and feature Wi-Fi, entertainment systems, charging points, and onboard food and beverage options to ensure a comfortable experience. To further simplify access, passengers will be able to pay with their nol cards, thanks to a partnership between Etihad Rail and Dubai’s Roads and Transport Authority (RTA). The collaboration aims to integrate fare payments and booking systems under one unified platform.

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