The TikTok LIVE #GimmeTheMic competition has concluded, providing a platform for rising musicians across the MENA region to share their unique sounds. The grand finale, held on September 9 at the Theatre of Digital Art and streamed live on the @TikTokLive_MENA page, featured standout performances from the finalists, all vying to represent the MENA region on the world stage.

Since debuting last year, #GimmeTheMic has evolved into more than just a competition. It has become a showcase of creativity, resonating with TikTok’s vast community. Aimed at discovering and promoting talented music creators, this initiative has already revealed some of the most promising artists in the region. The 12 finalists, chosen through in-app voting by TikTok users, are part of a new wave of talent ready to make their global mark.

The road to the final performance was marked by intense preparation and overseen by an esteemed panel of judges. Celebrity experts included Arab pop sensation Sandy, Syrian singer and actor Samo Zaen — winner of the Best Middle East Artist Award — and Moroccan artist Grini, a recipient of the MTV European Music Award.

Through dedicated coaching sessions, the judges offered insights and personal experiences from their own careers. The sessions helped the contestants not only improve their skills but also gain confidence in their abilities. As a result, the competition served as a unique learning experience for all participants.

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Reflecting on the event, Samo Zaen noted, “These performers aren’t just picking up the mic; they’re taking control. TikTok has become a space for artists to showcase their work and connect with a global audience”.

The competition’s six winners — Fathy Samir (@fathysamirrofficial), Balqees Raed (@balqees7890), Ahmed Yaser (@ahmedyassersinger), Amira Aly (@merooamira000), Jan Georg (@jaaan.official), and Amr Tarek (@amrtarek.tv) — will now represent the MENA region in the global #GimmeTheMic contest. Their success in the competition has already set the stage for a brighter future in the region’s music industry, fostering a community of creators passionate about sharing their craft with the world.