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6 Arab Musicians Triumph In TikTok MENA LIVE’s #GimmeTheMic
Aimed at discovering talented music creators, the competition has already revealed some of the most promising regional acts.
The TikTok LIVE #GimmeTheMic competition has concluded, providing a platform for rising musicians across the MENA region to share their unique sounds. The grand finale, held on September 9 at the Theatre of Digital Art and streamed live on the @TikTokLive_MENA page, featured standout performances from the finalists, all vying to represent the MENA region on the world stage.
Since debuting last year, #GimmeTheMic has evolved into more than just a competition. It has become a showcase of creativity, resonating with TikTok’s vast community. Aimed at discovering and promoting talented music creators, this initiative has already revealed some of the most promising artists in the region. The 12 finalists, chosen through in-app voting by TikTok users, are part of a new wave of talent ready to make their global mark.
The road to the final performance was marked by intense preparation and overseen by an esteemed panel of judges. Celebrity experts included Arab pop sensation Sandy, Syrian singer and actor Samo Zaen — winner of the Best Middle East Artist Award — and Moroccan artist Grini, a recipient of the MTV European Music Award.
Through dedicated coaching sessions, the judges offered insights and personal experiences from their own careers. The sessions helped the contestants not only improve their skills but also gain confidence in their abilities. As a result, the competition served as a unique learning experience for all participants.
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Reflecting on the event, Samo Zaen noted, “These performers aren’t just picking up the mic; they’re taking control. TikTok has become a space for artists to showcase their work and connect with a global audience”.
The competition’s six winners — Fathy Samir (@fathysamirrofficial), Balqees Raed (@balqees7890), Ahmed Yaser (@ahmedyassersinger), Amira Aly (@merooamira000), Jan Georg (@jaaan.official), and Amr Tarek (@amrtarek.tv) — will now represent the MENA region in the global #GimmeTheMic contest. Their success in the competition has already set the stage for a brighter future in the region’s music industry, fostering a community of creators passionate about sharing their craft with the world.
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Cemplicity Is Bringing Real-Time Patient Insights To The UAE
The advanced healthcare platform offers tools for chronic disease management and improved patient experiences.
Cemplicity — a leading health-tech company founded in 2013 — has launched its advanced platform in the UAE, aiming to revolutionize patient care and streamline healthcare operations to improve clinical outcomes.
Designed to analyze patient-reported data in real-time, the platform incorporates Patient-Reported Experience Measures (PREMs) and Patient-Reported Outcome Measures (PROMs) to collect and analyze patient feedback. By transforming the data into actionable insights, healthcare providers will be better equipped to improve quality of care and increase efficiency.
Cemplicity’s technology can even tackle chronic conditions like diabetes, which affects 12.3% of the UAE population. By enabling regular symptom tracking and side-effect monitoring (even when patients are at home) the platform ensures proactive care management, and can also optimize early detection and screening of cancers.
Blaik Wilson, Cemplicity’s CEO, shared: “We are excited to bring Cemplicity to the UAE, a nation committed to healthcare excellence. With the private healthcare sector evolving at an impressive pace, partnering with such forward-thinking providers enables us to transform patient feedback into meaningful insights that enhance patient experiences and improve outcomes”.
Wilson added: “Globally, healthcare produces 30% of the world’s data volume. Aggregating and anonymizing patient-reported data not only uncovers trends and evaluates treatment outcomes but also advances the UAE’s broader ambition to lead in medical research and innovation”.
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With a presence in nine countries and partnerships with major healthcare providers like the UK’s National Health Service (NHS), Cemplicity has already redefined how hospitals and clinics leverage patient feedback. Its tools, known for achieving high survey response rates, help link patient experiences to organizational KPIs and Net Promoter Scores (NPS), enabling measurable improvements in operations, and clinical outcomes, while fostering a culture of continuous improvement.
For the UAE market, the platform has been specially adapted to local needs, offering multilingual support (including Arabic) and seamless integration with tools such as WhatsApp and various hospital management systems.
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