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Zoho Expands Qatar Operations & Releases New Survey Data
The productivity platform has seen strong regional growth and increased demand for its cloud-based solutions.
Productivity and collaboration platform Zoho has announced the opening of its first office in Doha, Qatar, following significant regional growth. The company experienced a 29% increase in revenue while expanding its partner network by 50% in 2023.
Zoho’s remarkable growth in Qatar underscores the rising demand for its cloud-based business applications. The firm’s new office and strategic expansion should enable it to offer more tailored services while strengthening customer relationships.
Hyther Nizam, President of Zoho for the Middle East and Africa (MEA) stated: “We are excited about our continued success in Qatar […] The dynamic business landscape and progressive approach to digital transformation provide an ideal environment for our expansion. We are committed to supporting the country’s journey towards digitalization by offering cutting-edge solutions that cater to the evolving needs of businesses and contribute to national economic growth”.
Productivity & Collaboration Trends In Qatar
The announcement of a new local office was accompanied by news of a Zoho productivity and collaboration survey that revealed important insights into the challenges and opportunities faced by businesses in Qatar, as well as local productivity and collaboration trends.

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Here are some of the key findings:
- Despite the shift towards hybrid and remote work post-pandemic, 60% of Qatari businesses have fully returned to on-site work, while 32% have adopted a hybrid model. Only 8% of respondents work fully remotely.
- The use of digital tools was widespread, with 51% of respondents using 1-5 apps daily, 31% using 5-10, and 18% using more than 10 apps.
- Unified task tracking was shown to save time, with 76% of those using it reporting savings of up to three hours. However, 77% of those manually tracking tasks or not tracking at all also noted potential time savings with a unified system.
- Access to information remains a challenge, with 25% of respondents reporting limited or no access, and 24% needing occasional help finding information.
- The survey highlighted a lag in technology adoption, with 72% of companies reporting no significant changes in the last two years, despite the competitive advantages of AI and automated workflows.
- Remote workers were more likely to adopt new technology and use a broader range of apps, but they struggled with data access. In contrast, hybrid and on-site workers expressed a greater need for improved collaboration tools and communication.
News
ESET Bets On Specialized Security AI At 0.5% The Training Cost
ESET says NeoCortex can estimate an attacker’s next move, with a kill switch and human oversight built in to keep it from going rogue.
A sign-in anomaly, a suspicious process launch and an unusual connection may look harmless alone. Together, they can describe an intrusion that is hard for security to teams to piece together.
To solve that problem, ESET announced ESET NeoCortex on November 4, 2026: a specialized foundational AI model for cybersecurity. It powers ESET LiveCortex, available within the ESET PROTECT Platform, which connects fragmented security signals and turns them into actionable incidents.
Filtering is the main selling point, with LiveCortex processing billions of raw telemetry events daily, and just 0.00111% of them contributing to incidents presented to customers. The aim is less alert fatigue and more analyst time spent on threats that matter.
NeoCortex is built on world-model architecture, learning how digital environments behave and how events relate. ESET says that lets it reconstruct missing incident context, recognize similar past cases and estimate an attacker’s likely next step – what the company calls “minus-one-day defense,” a chance to intervene before the next stage unfolds. ESET points to Black October, the week leading up to October 25, 2026, when critical security issues affecting PHP, Linux, GitLab and other key systems demanded rapid, prioritized responses, as the kind of moment where that context matters.
ESET’s internal research also suggests a specialized model like NeoCortex can be trained at up to 200 times lower cost than a large general reasoning model, while delivering more accurate, defense-focused results. The company credits optimized training, a focus on cybersecurity vocabulary, lower computing requirements and privately owned hardware.
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“AI is accelerating both cyberattacks and cyberdefenses. With ESET NeoCortex, we are applying our AI investment to develop specialized foundational cybersecurity intelligence that remains under our control and strengthens, rather than replaces, human expertise,” said Juraj Malcho, Chief Technology Officer at ESET.
As part of the design, NeoCortex forms part of a layered architecture combining specialized models, deterministic controls, correlation logic, validation, auditability and expert human oversight. Safeguards include restricted sandboxes, read-only tools, continuous monitoring, defined usage and token limits, a kill switch and human oversight of critical response decisions. The model is also developed and self-hosted on ESET’s own infrastructure, which the company says reduces exposure to shifts among third-party AI providers, including commercial and geopolitical ones.
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