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Dubai’s Emirates Is Hiring 500 IT Professionals For Multiple Roles
The Emirates Group is offering a range of attractive perks, including travel benefits, exclusive discounts on flights and hotels stays, as well as a tax-free salary.
We’re in the middle of a global talent shortage. By 2030, more than 85 million jobs are expected to be unfilled as a result, which is roughly equivalent to the population of Germany. The IT sector is affected particularly hard, so companies interested in hiring skilled IT professionals have to cast wide nets.
The Emirates Group, the Dubai-based international aviation holding company, is now looking for 500 IT professionals from around the world for jobs in the following areas: Agile Delivery, Cybersecurity, DevOps, Digital Workplace, Hybrid Cloud, Innovation, Modern Architecture, Service Management, Software Engineering, and Technical Product Management.
“Technology is evolving, and applications are widely used across all the Emirates Group, which includes the world’s largest international airline Emirates, and one of the world’s largest combined air services providers, dnata” writes the Emirates Group on its website. “The Group is experiencing a strong recovery and demand across its businesses and is offering a range of career opportunities for skilled IT professionals to work with technologies at world-leading innovative partners in a dynamic and evolving environment”.
Besides the opportunity to move to a vibrant cosmopolitan city that’s home to over 200 nationalities, more than 80 percent of which are foreign residents, the Emirates Group is offering a range of attractive perks, including travel benefits, exclusive discounts on flights and hotels stays, as well as a tax-free salary.
Also Read: UAE Central Bank Establishes Cybersecurity Operations Center
The announcement the Emirates Group’s intention to recruit 500 IT professionals comes only around a month after the holding company unveiled its plans to recruit 6,000 additional operational staff to boost its workforce as travel demand rebounds. So far, the Emirates Group has restored 90 percent of its pre-pandemic passenger network.
“We are seeing strong signs of pent-up demand wherever restrictions have eased. Emirates is nimbly matching up flight services and identifying opportunities to grow our footprint” said Sheikh Ahmed bin Saeed Al Maktoum, Emirates Chairman and Chief Executive.
Hopefully, the Emirates Group will be able to keep all new hires long-term as the travel industry gradually recovers from the impact of the COVID-19 pandemic.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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