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Fujifilm Has Announced The Instax Mini 11 BTS Butter
There’s just something magical about having a physical picture in your hands.
Instant cameras make for wonderfully quirky gifts that are guaranteed to make happy not just avid photographers but everyone can appreciate the ability to press the shutter button and see a finished print just a few seconds later.
There is something magical about having a physical picture in your hands, these days we always forget to be present and live in the moment! Using Instax allows you to capture that memory and print it instantly. It’s no wonder then that the demand for instant cameras spikes every year around the holidays and celebrations. To meet this demand, Fujifilm has recently announced the Instax Mini 11 BTS Butter instant camera in collaboration with BTS.
BTS is a seven-member South Korean group that debuted in 2013. With numerous platinum-selling singles and albums and two Grammy nominations, BTS is one of the most famous and influential artists in the world. Their song “Butter”, the top summer song of 2021 according to Billboard, was the inspiration for this unique collaboration with Instax.
“The Instax Mini 11 BTS Butter version, like all Instax Mini 11 cameras, is designed to combine optimal portability with a fresh, trendy look” states Fujifilm in its official press release. “The BTS Butter version takes this look and adds special accents for BTS fans, including a vibrant Butter Yellow body with a colorfully designed bezel and matching shoulder strap, along with fun shutter button accessories including a jeweled look and the Butter heart emblem”.
Like all Mini 11 instant cameras, the BTS Butter version includes:
Automatic Exposure Function For Better Pictures Day Or Night
The “Automatic Exposure” function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows even novice Instax users to take photos that are automatically properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.
Selfie Mode For Quick & Easy Selfies
Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.
Sleek Design With Attention To Detail
Contrasting design elements on the mini 11 BTS Butter version are achieved by using a different material around the lens from the rest of the camera body, which result in a fun, eye-catching look that’s very clearly Butter-inspired.
New Mini Film Variety
Also accompanying the launch of this exciting new instant camera is mini film BTS Butter version, featuring a vivid yellow border full of the trademark BTS Butter heart insignia. The film will be available in single cartridges featuring 10 exposures each.
Also Read: Meta Unveils Its Prototype Haptic Gloves For Virtual Reality
The pop culture-inspired instant camera will be available for purchase in the Middle East within the next few weeks, and is expected to sell for $99 USD, and the Mini film BTS Butter version should cost roughly $10 USD. If you’d like to find more information about both products, make sure to follow Fujifilm Instax on Facebook and Instagram for all the latest updates.
News
Influencer Growth Fuels Saudi Creator Economy Surge
The Kingdom’s creator economy grew over 32% in Q1 2025, fueled by TikTok, UGC, and cost-per-action (CPA) influencer models.
Saudi Arabia’s creator economy saw a significant 32.37% growth in the first quarter of 2025, driven by an uptick in influencer marketing, content-driven e-commerce, and the increasing influence of user-generated content (UGC). These insights come from a recent study by Admitad and the Stllr Network.
Much of this momentum is coming from video-based platforms, where brands are leaning on creators who feel more relatable than polished ad campaigns. The trend shows a clear preference for authenticity, as audiences gravitate toward content that feels real and personal.
Mohannad Alzahrani, Co-founder and VP KSA of Stllr Network, highlighted the shift: “The rise of user-generated content (UGC) is changing the way brands engage with consumers. Audiences trust real creators more than traditional advertising, making UGC a key driver of authenticity and sales”.
TikTok remains the dominant platform in this space, reportedly reaching 88% of the Saudi population. It also showed the sharpest rise in influencer-led transactions. Other platforms followed with solid, if less dramatic, growth: X was up 17%, Instagram increased by 12%, and Telegram by 10%.
In terms of content niches, beauty led the pack with a 56% growth rate, followed by lifestyle at 45.8% and fashion at 18.2%. Tech content also showed healthy traction at 10.6%, while entertainment, food, fitness, parenting, and gaming posted smaller — but still positive — gains.
Also Read: Top E-Commerce Websites In The Middle East In 2025
The report analyzed more than 300,000 influencer-driven purchases. These efforts translated into a 15% year-on-year jump in Gross Merchandise Value (GMV) and a 5% increase in the number of orders in 2024. Influencers themselves are seeing the benefit, with average order values hitting $54 and creator earnings rising by 14%.
A noticeable trend is the move away from fixed-rate deals. More influencers in Saudi Arabia are embracing hybrid compensation models — especially cost-per-action (CPA) setups that tie their earnings directly to performance.
As Anna Gidirim, CEO of Admitad, explains, “The CPA model brings much-needed transparency to influencer marketing. Brands only pay for actual results, and influencers benefit by securing long-term partnerships while offering their audiences exclusive promo codes and special discounts”.
However, the ecosystem still shows a gender imbalance. The data indicates that 63% of creators in Saudi Arabia are men, while women account for just 37%.
Influencer Growth Fuels Saudi Creator Economy Surge
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