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Top 5 Features Coming To WhatsApp In 2022

Who doesn’t love new WhatsApp features?

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top 5 features coming to whatsapp in 2022

WhatsApp has around 2 billion monthly active users, and the instant messaging service is well-aware that its users will remain loyal only if it manages to keep up with competing apps, such as Telegram, Viber, and iMessage.

In 2022, WhatsApp users can look forward to many new and exciting features. Unfortunately, we can’t say with certainty that they’ll all be available by the end of the year, but we’ll certainly keep you informed.

#1 – Instagram Reels Integration

WhatsApp and Instagram are both owned by the same company, Meta, so it makes sense for the two apps to become more closely integrated. In particular, WhatsApp is supposed to get a new section where users will be able to watch Instagram Reels, short videos published on Instagram, directly within the app.

#2 – Last Seen Status Hiding

last seen status hiding

Right now, you can hide your last seen status on WhatsApp for nobody, your contacts, or everybody. Later this year, you should also be able to hide it only from specific contacts. This feature can go a long way in helping users better protect their privacy.

#3 – WhatsApp Community

whatsapp community feature

In the near future, WhatsApp users will have one fewer reason to use Discord because the upcoming Community feature will make it possible for admins to create a community channel with up to 10 groups. Admins will then be able to send messages to all groups at once.

Also Read: How To Backup WhatsApp Chats On Android And iOS

#4 – Message Reactions

message reaction feature

Facebook, Instagram, Viber, and Telegram users are all enjoying the option to respond to a message with a reaction emoji, and WhatsApp users should soon be able to do the same. Exactly how many reactions will be supported hasn’t been confirmed yet, but some people estimate that it will be six.

#5 – Custom Sticker Packs

create custom sticker packs

Stickers are fun, and users love sharing them with others. An upcoming update is expected to introduce the ability to create custom sticker packs using photos and images downloaded from the internet. This feature is guaranteed to unleash a torrent of creativity across the entire user base.

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Rabbit Expands Hyperlocal Delivery Service In Saudi Arabia

The e-commerce startup is aiming to tap into the Kingdom’s underdeveloped e-grocery sector with a tech-first, locally rooted strategy.

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rabbit expands hyperlocal delivery service in saudi arabia
Rabbit

Rabbit, an Egyptian-born hyperlocal e-commerce startup, is expanding into the Saudi Arabian market, setting its sights on delivering 20 million items across major cities by 2026.

The company, founded in 2021, is already operational in the Kingdom, with its regional headquarters now open in Riyadh and an established network of strategically located fulfillment centers — commonly known as “dark stores” — across the capital.

The timing is strategic: Saudi Arabia’s online grocery transactions currently sit at 1.3%, notably behind the UAE (5.3%) and the United States (4.8%). With the Kingdom’s food and grocery market estimated at $60 billion, even a modest increase in online adoption could create a multi-billion-dollar opportunity.

Rabbit also sees a clear alignment between its business goals and Saudi Arabia’s Vision 2030, which aims to boost retail sector innovation, support small and medium-sized enterprises, attract foreign investment, and develop a robust digital economy.

The company’s e-commerce model is based on speed and efficiency. Delivery of anything from groceries and snacks to cosmetics and household staples is promised in 20 minutes or less, facilitated by a tightly optimized logistics system — a crucial component in a sector where profit margins and delivery expectations are razor-thin.

Despite the challenges, Rabbit has already found its stride in Egypt. In just over three years, the app has been used by 1.4 million customers to deliver more than 40 million items. Revenue has surged, growing more than eightfold in the past two years alone.

Also Read: Top E-Commerce Websites In The Middle East In 2025

CEO and Co-Founder Ahmad Yousry commented: “We are delighted to announce Rabbit’s expansion into the Kingdom. We pride ourselves on being a hyperlocal company, bringing our bleeding-edge tech and experience to transform the grocery shopping experience for Saudi households, and delivering the best products – especially local favorites, in just 20 minutes”.

The company’s growth strategy avoids the pitfalls of over-reliance on aggressive discounting. Instead, Rabbit leans on operational efficiency, customer retention, and smart scaling. The approach is paying off, having already attracted major investment from the likes of Lorax Capital Partners, Global Ventures, Raed Ventures, and Beltone Venture Capital, alongside earlier investors such as Global Founders Capital, Goodwater Capital, and Hub71.

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