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Paymentology And Wio Bank Hope To Transform UAE Banking
Paymentology’s card issuing and analytics will support Wio Bank’s next-generation services.
Paymentology, the world’s first truly global in-cloud card issuing platform, has joined forces with Wio Bank, the UAE’s first platform bank, in a bid to empower local businesses and consumers with modern digital banking solutions.
Wio Bank, launched in September 2022, is focused exclusively on digital and embedded banking services and applications and provides startups, freelancers, and small businesses with seamless access to banking solutions. The company’s Wio Business offering provides a simplified, fully digital business account service with supplementary tools that aid business management.
Wio Bank’s new partner, Paymentology, completes the digital banking puzzle by facilitating a wide range of card services, including Visa debit cards, plus Apple and Google Pay. The cloud-based card issuer also enables Wio developers to view a real-time data feed, providing detailed customer spending insights to help the bank tailor its solutions to the exact needs of local businesses.
UAE businesses have historically relied on brick-and-mortar branches to open accounts and make transactions. With their newly announced partnership, Wio and Paymentology are promising “fast, simplified and fully digital financial services” for small-to-medium businesses in the region.
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“The UAE is at the forefront of innovation in digital financial services, making huge strides toward becoming a cashless society in the not-too-distant future. We’re incredibly proud of the role we are playing in supporting fintechs achieve their ambitions in the region with increasingly localized, customer-centric, and data-driven propositions,” says Rowan Brewer, CEO at Paymentology.
The latest announcement from Paymentology and Wio Bank comes as the UAE’s financial services sector undergoes a rapid transformation. Consumer demand for digital products and services is on the rise, with research by Visa revealing that 52% of Emirates consumers plan to go cashless by 2024, compared to 41% globally.
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Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
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The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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