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Cadillac’s LYRIQ “Al Awael” Has Arrived In The UAE & Kuwait
The carmaker’s latest electric vehicle offers high levels of luxury and comfort, plus premium in-car entertainment and active road-noise cancellation.
Cadillac has brought its first-ever electric vehicle, the LYRIQ, to the UAE and Kuwait. The new model will roll out first as a special edition called Al Awael — meaning “the firsts” in Arabic.
The carmaker initially launched the LYRIQ in the USA and China before unveiling the EV in the Middle East. The limited edition version of this hotly-anticipated SUV comes in a Celestial Metallic armor color, with an Oxford Stone interior, exclusive badging, and a panoramic roof. Single-motor rear-wheel drive and dual-motor (500hp) all-wheel-drive versions are available, with the former achieving up to 494 km of range per charge from its 102-kilowatt-hour battery.
The Al Awael’s interior features laser-etched patterns on its wood-over-metal décor, plus a large, curved 33-inch diagonal LED screen. On-board tech includes built-in Android Auto and Apple CarPlay, while Active Noise Cancellation intelligently assesses wind and vibration and uses a premium AKG speaker system to cancel road-induced noise.
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“Our journey to an all-electric future starts now with the epitome of sophistication, the exquisite LYRIQ. Powered by General Motors Ultium platform and curated with over 120 years of Cadillac’s design craftsmanship, it combines looks, performance, advanced technology, and exclusivity to provide an unparalleled driving experience,” announced Kristian Aquilina, Managing Director of Cadillac International Operations and Cadillac Middle East.
“With LYRIQ Al Awael, the first electric vehicle to reach our region, we invite loyalists, pioneers, and optimists to inaugurate the new era of luxury electric mobility and lead the way forward,” he added.
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1,000 Drones Light The Dubai Sky For AC Milan Celebration
Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.
Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.
The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.
“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.
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Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.
This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.
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