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Cadillac’s LYRIQ “Al Awael” Has Arrived In The UAE & Kuwait
The carmaker’s latest electric vehicle offers high levels of luxury and comfort, plus premium in-car entertainment and active road-noise cancellation.
Cadillac has brought its first-ever electric vehicle, the LYRIQ, to the UAE and Kuwait. The new model will roll out first as a special edition called Al Awael — meaning “the firsts” in Arabic.
The carmaker initially launched the LYRIQ in the USA and China before unveiling the EV in the Middle East. The limited edition version of this hotly-anticipated SUV comes in a Celestial Metallic armor color, with an Oxford Stone interior, exclusive badging, and a panoramic roof. Single-motor rear-wheel drive and dual-motor (500hp) all-wheel-drive versions are available, with the former achieving up to 494 km of range per charge from its 102-kilowatt-hour battery.
The Al Awael’s interior features laser-etched patterns on its wood-over-metal décor, plus a large, curved 33-inch diagonal LED screen. On-board tech includes built-in Android Auto and Apple CarPlay, while Active Noise Cancellation intelligently assesses wind and vibration and uses a premium AKG speaker system to cancel road-induced noise.
Also Read: WeRide Granted First Self-Driving Vehicle License In UAE
“Our journey to an all-electric future starts now with the epitome of sophistication, the exquisite LYRIQ. Powered by General Motors Ultium platform and curated with over 120 years of Cadillac’s design craftsmanship, it combines looks, performance, advanced technology, and exclusivity to provide an unparalleled driving experience,” announced Kristian Aquilina, Managing Director of Cadillac International Operations and Cadillac Middle East.
“With LYRIQ Al Awael, the first electric vehicle to reach our region, we invite loyalists, pioneers, and optimists to inaugurate the new era of luxury electric mobility and lead the way forward,” he added.
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Viasat Satellite Messaging Tech Showcased In Saudi Arabia
The direct-to-device (D2D) demonstration highlighted the technology’s potential to revolutionize remote communication.
Satellite communications firm Viasat announced yesterday that it had completed its first demonstration of direct-to-device (D2D) satellite connectivity technology in Saudi Arabia. The live broadcast took place during the “Connecting the World from the Skies” event in Riyadh, organized by Saudi Arabia’s Communications, Space & Technology Commission (CST) alongside the International Telecommunication Union (ITU).
Attendees witnessed successful satellite-based two-way messaging and SOS alerts sent using commercial Android smartphones and a combination of Viasat’s robust L-band satellite network and the Bullitt over-the-top messaging app. Signals were transmitted using the company’s L-band spacecraft positioned over the Indian Ocean, while the infrastructure for 3GPP NTN services was deployed by Viasat’s partner Skylo.
Sandeep Moorthy, Viasat’s Chief Technical Officer, emphasized the significance of the demonstration, explaining, “By expanding our direct-to-device innovation to the Kingdom of Saudi Arabia, we’re showcasing the potential for D2D services in the fast-growing Gulf and Asia-Pacific region. D2D could help reduce barriers to connectivity in regions where terrestrial services are spotty and unavailable to help transform industries and supply chains, enable new opportunities, and to become more efficient, sustainable and safer. We’d like to thank the CST for their support in carrying out this exciting demonstration”.
Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis
D2D technology allows devices like smartphones, vehicles, and industrial equipment to connect seamlessly to both satellite and terrestrial networks. Unlike traditional satellite setups, D2D eliminates the need for extra hardware, thanks to emerging global standards that are gaining traction among satellite operators, mobile network providers, and tech manufacturers.
What makes this approach particularly promising is that Viasat uses a licensed, dedicated satellite spectrum to deliver its D2D services. This avoids any interference with existing terrestrial networks, allowing smooth integration with mobile network operators in the future.
The demonstration clearly showed the potential of D2D technology to bridge connectivity gaps in remote regions while opening up opportunities for innovation, improved safety, sustainability, and efficiency.
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