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Female Entrepreneurship Is Growing Rapidly In The UAE

The United Arab Emirates is seeing greater female representation in startups, boardrooms, and venture funding firms.

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A rise in the number of women-led startups and venture funds is set to boost female entrepreneurship across the United Arab Emirates, which has already grown significantly in recent years. In October, global technology group e& launched a $250 million venture capital fund to support a new startup ecosystem and diversity and inclusion of women are crucial parameters to qualify for investment.

“Women have a voice that is loud and clear in boardrooms, in investment committees, and in funding rounds. I see a lot of opportunities created for women, especially in recent years,” explained Zahra El Zayat, chief commercial officer at evision, during an online panel hosted by the Atlantic Council’s WIn Fellowship earlier this week.

Meanwhile, Yousef Al Otaiba, the UAE’s ambassador to the US, explained to the panel, “I know funding, in general, is hard, even for young men now, it is not just a challenge for women [but] we have to create the right ecosystem and allow more encouragement, more risk-taking and more incentivizing for women [to motivate them to] enter this space”.

Also Read: Dubai’s Sheikh Hamdan Launches New Digital Cloud Project

Nearly half of female business owners in the UAE find it tough to raise capital, with up to 80% tapping into personal savings to achieve their goals, according to Visa’s Women SMB Digitalisation Index.

However, the index also found that women-owned companies in the UAE scored highly regarding digital marketing, online presence, and customer engagement.

The UAE’s government has passed several laws over the past 15 years to enhance female contribution to society and sustainable development goals, reflecting a genuine commitment to equality across economic, social, and work environments.

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Samsung And Spotify Offer Free Premium Deal In MENA

Nearly seven in ten streams in the region come from 18-to-34-year-olds — the audience Samsung is hoping to entice into its ecosystem.

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Samsung

Samsung has announced a partnership with Spotify spanning the Middle East, North Africa, and Türkiye, bundling Spotify Premium with select devices across its ecosystem. The headline offer — up to four months of Premium for free — is a first for the region.

Customers in Saudi Arabia, the UAE, and Türkiye who buy any OLED or 98-inch television, or any Galaxy S or Z series mobile device, get four months of Spotify Premium. The offer, tiered by market and device, is available at retail and on Samsung.com, and redeemed through the Samsung Promotion and Samsung Members apps.

For Samsung, the strategy is less about free music than about lock-in. The Korean tech giant’s pitch is continuity: a track starts on a Galaxy smartphone through Galaxy Buds on the commute, moves to a Samsung TV and soundbar in the living room, and stays controllable from a Galaxy Watch. The more seamlessly music travels between those devices, the harder it becomes to swap any one of them for a rival’s.

“Technology should bring people closer to the things they love, and few things connect people the way music does,” said Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA. The partnership, he added, gives customers “a genuine reason to choose Samsung for the experience, not only the product”.

Also Read: Shokz OpenFit Pro Review: Open-Ear Audio Finally Grows Up

For subscribers, Premium brings the usual package: ad-free listening, offline downloads, richer audio quality on Galaxy Buds and Samsung sound devices, and Jam, which lets friends build a shared queue.

“At Spotify, we are always working to make every listening moment feel more personal, meaningful, and worth it,” said Rami Jamal, Head of Partnerships at Spotify for South Asia, Middle East, and Africa.

The demographics go a long way to explaining the strategy. Across MENA, Türkiye, and Pakistan, nearly seven in ten Spotify streams come from listeners aged 18 to 34, according to the company — precisely the audience Samsung wants inside its hardware ecosystem before buying habits harden.

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