News

Female Entrepreneurship Is Growing Rapidly In The UAE

The United Arab Emirates is seeing greater female representation in startups, boardrooms, and venture funding firms.

Published

3 years ago

July 18, 2023

Nour Nasir

female entrepreneurship is growing rapidly in the uae

Getty Images

A rise in the number of women-led startups and venture funds is set to boost female entrepreneurship across the United Arab Emirates, which has already grown significantly in recent years. In October, global technology group e& launched a $250 million venture capital fund to support a new startup ecosystem and diversity and inclusion of women are crucial parameters to qualify for investment.

“Women have a voice that is loud and clear in boardrooms, in investment committees, and in funding rounds. I see a lot of opportunities created for women, especially in recent years,” explained Zahra El Zayat, chief commercial officer at evision, during an online panel hosted by the Atlantic Council’s WIn Fellowship earlier this week.

Meanwhile, Yousef Al Otaiba, the UAE’s ambassador to the US, explained to the panel, “I know funding, in general, is hard, even for young men now, it is not just a challenge for women [but] we have to create the right ecosystem and allow more encouragement, more risk-taking and more incentivizing for women [to motivate them to] enter this space”.

Also Read: Dubai’s Sheikh Hamdan Launches New Digital Cloud Project

Nearly half of female business owners in the UAE find it tough to raise capital, with up to 80% tapping into personal savings to achieve their goals, according to Visa’s Women SMB Digitalisation Index.

However, the index also found that women-owned companies in the UAE scored highly regarding digital marketing, online presence, and customer engagement.

The UAE’s government has passed several laws over the past 15 years to enhance female contribution to society and sustainable development goals, reflecting a genuine commitment to equality across economic, social, and work environments.

News

Syria Just Got Its First Super App Featuring Built-In Digital Payments

Built by UAE-based Syrian founders with the Ministry of Tourism’s backing, My Syria lands as visitor numbers more than double.

Published

5 days ago

August 1, 2026

Nour Nasir

syria just got its first super app featuring built-in digital payments

For most of the past decade, paying for anything in Syria with an international card was effectively impossible. Sanctions, a collapsed banking sector, and years of isolation left the country running on cash. That is what makes the launch of My Syria — the country’s first super app — more than a routine product announcement.

Developed by 121 Living, a company founded by four UAE-based Syrian entrepreneurs — Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi — the app launched in Damascus on July 30 under the patronage of Minister of Tourism Mazen Al-Salhani. It bundles hotels, restaurants, transport, attractions, food delivery, and other lifestyle services into a single platform, currently offering eight services with plans to expand to more than 40 verified tourism and hospitality providers across the country.

Although the app already sounds enticing, the headline feature is its built-in payments. My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express — familiar tools for international visitors, and a route into the digital economy for local businesses that have long operated outside it.

my syria super app launch event

The launch rides on a sharp rebound for the troubled country. Syria’s tourism sector recorded 3.52 million visitor arrivals in the first half of 2026, a 111 percent increase over the 1.67 million during the same period in 2025 — a mix of returning expatriates, regional visitors, and international tourists.

Also Read: This UAE Platform Wants To Replace Fashion Photo Shoots With AI

The Ministry of Tourism, which supported and supervised the app’s development, frames the launch as proof of concept for a wider strategy. “Digital transformation is one of the Ministry’s strategic priorities because it enables us to build a more competitive, connected and investment-ready tourism sector,” Al-Salhani said, inviting technology companies “globally, regionally and locally” to explore opportunities across the wider economy.

For 121 Living, this is phase one, with additional services and expanded geographic coverage planned. Whether a super app can flourish in a market still rebuilding its infrastructure is an open question, but for the first time in years, a visitor to Damascus can pay for dinner with their phone.