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Female Entrepreneurship Is Growing Rapidly In The UAE
The United Arab Emirates is seeing greater female representation in startups, boardrooms, and venture funding firms.
A rise in the number of women-led startups and venture funds is set to boost female entrepreneurship across the United Arab Emirates, which has already grown significantly in recent years. In October, global technology group e& launched a $250 million venture capital fund to support a new startup ecosystem and diversity and inclusion of women are crucial parameters to qualify for investment.
“Women have a voice that is loud and clear in boardrooms, in investment committees, and in funding rounds. I see a lot of opportunities created for women, especially in recent years,” explained Zahra El Zayat, chief commercial officer at evision, during an online panel hosted by the Atlantic Council’s WIn Fellowship earlier this week.
Meanwhile, Yousef Al Otaiba, the UAE’s ambassador to the US, explained to the panel, “I know funding, in general, is hard, even for young men now, it is not just a challenge for women [but] we have to create the right ecosystem and allow more encouragement, more risk-taking and more incentivizing for women [to motivate them to] enter this space”.
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Nearly half of female business owners in the UAE find it tough to raise capital, with up to 80% tapping into personal savings to achieve their goals, according to Visa’s Women SMB Digitalisation Index.
However, the index also found that women-owned companies in the UAE scored highly regarding digital marketing, online presence, and customer engagement.
The UAE’s government has passed several laws over the past 15 years to enhance female contribution to society and sustainable development goals, reflecting a genuine commitment to equality across economic, social, and work environments.
News
Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
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The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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