News

Abu Dhabi Is Now Open For Virtual Tourists To Explore

Yas Island has recreated key landmarks and top-billed attractions within the leading gaming platform, Roblox.

Published

1 year ago

August 23, 2023

Nour Nasir

abu dhabi is now open for virtual tourists to explore

Roblox

Yas Island is ready to be discovered by a new global audience of digital travelers as it launches a unique virtual experience, allowing virtual tourists to digitally explore 25 square kilometers of Abu Dhabi’s premier entertainment and leisure district, plus other iconic Emirati landmarks.

The new initiative is part of a collaboration between the Department of Culture and Tourism, Aldar, Miral, twofour54, and Ethara.

The virtual Yas Island experience has been developed by Super League and is hosted on the leading gaming platform Roblox. Dubbed “Yas Island Tycoon – Roblox,” users will be able to take a thrilling journey through key Abu Dhabi landmarks across Yas Island and beyond, including SeaWorld, the Yas Marina Circuit, Etihad Park, Aldar Square, Al Jahili Fort, and many more.

abu dhabi is now open for virtual tourists to explore in roblox

As travelers wander the virtual destination and sample its attractions, they will experience theme park rides and race car driving, plus be able to construct virtual homes.

HE Saeed Al Fazari, Strategic Affairs Executive Director at DCT Abu Dhabi, said: “This immersive adventure in the virtual realm is the latest example of Abu Dhabi’s commitment to utilizing innovation and creativity to reach ever wider audiences. While we have shared Abu Dhabi with millions of visitors in the real world, today marks the start of a new phase in our journey”.

Also Read: Saudi Arabia Launches $200 Million High-Tech Investment Fund

Rashed Al Omaira, Chief Commercial Officer at Aldar Development, also noted: “The virtual Yas Island experience unlocks new opportunities for a global audience […] The effective use of innovative content creation enables us to tell the story of Abu Dhabi and allows people worldwide to become immersed in it. We are excited to see people interact with Aldar’s assets on Yas Island in the virtual world and hope it inspires them to take a trip to Abu Dhabi soon”.

You can visit the Yas Island virtual experience at Yas Island Tycoon – Roblox.

News

Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

Published

18 hours ago

October 17, 2024

Nour Nasir

flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

Also Read: Adobe Releases Firefly Generative AI Video Tools In Beta

The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.