News

Sarwa Unveils New Branding While Ditching Robo-Advisory Skin

The company’s CEO explained that the new look represents “ambitious young achievers and forward-thinking builders” from the Sarwa community.

Published

2 years ago

August 24, 2023

Nour Nasir

Sarwa

UAE investing platform Sarwa has completed a makeover of its brand to better reflect the company’s vision and commitment to its centralized money-management tool. The reimagined brand represents a watershed moment for Sarwa as the company grows in confidence and acknowledges its success as the first one-stop shop for online investment and money management.

Mark Chahwan, co-founder and CEO of Sarwa, explained, “For the longest time, our community’s investing needs have been segregated into different platforms. One for passive investing, one for buying stocks, one for buying crypto, and one for a cash account that earns interest. The team has worked very hard to deliver on this vision of building an app where you have all the different ways of putting your money to work, all in one place. Our new identity reflects that perfectly while maintaining our core principles: simplicity, innovation, accessibility, and transparency”.

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The new Sarwa brand is based on the concept of an orbit — with the suite of tools represented as celestial objects around the gravitational center that is the Sarwa app.

News

Yango Enhances Yasmina AI For Improved Conversations

The tech company has upgraded its AI assistant to deliver enhanced creativity, deeper conversations, and advanced bilingual translation.

Published

4 days ago

June 12, 2025

Nour Nasir

Yango

Global technology company Yango Group has announced a significant upgrade to the large language model (LLM) powering its AI assistant, Yasmina. This enhancement allows Yasmina to deliver more accurate, nuanced, and context-aware responses in Arabic and English, improving interactions and user experience across the Middle East region.

The upgrade is part of a phased rollout of YangoAI, the company’s suite of advanced AI technologies specifically adapted to regional needs. As a result, Yasmina now offers 38% more accurate and timely responses in Arabic, made possible by an enhanced ability to analyze web documents. Additionally, unnecessary answer refusals have been reduced by almost 50%, ensuring smoother and more engaging conversational experiences.

One of the most notable new capabilities of Yasmina is its expanded bilingual translation skill. The improved assistant empowers bilingual users, educators, language learners, and content creators to seamlessly translate conversations between Arabic and English, facilitating better communication and understanding.

Beyond translation, Yasmina can now provide highly contextual recommendations for everyday activities and lifestyle choices. Users seeking personalized suggestions — for instance, how to spend a day in Dubai exploring both modern and traditional attractions — will experience enhanced clarity and precision from the assistant.

The assistant’s upgraded functionality also aids users with tasks such as real-time currency conversion, homework support that encourages independent thinking, creative brainstorming, poetry and storytelling, and even providing riddles suitable for children.

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“With more precise and culturally aware responses, along with additional skills, Yasmina’s latest upgrade positions it as a trusted everyday companion,” said Rami Abu Arja, Senior Innovation Marketing Manager at Yasmina, Yango Middle East. “From creative storytelling to translation, we are enriching lives with human-centered AI and making innovation more accessible to all. As the region embraces digital transformation, we continue to enhance our AI assistant, aiming to make it even more helpful, versatile, and relevant”.

YangoAI’s continuous training on region-specific data ensures that Yasmina and other Yango services authentically reflect local culture and user expectations across the Middle East.