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Sarwa Unveils New Branding While Ditching Robo-Advisory Skin

The company’s CEO explained that the new look represents “ambitious young achievers and forward-thinking builders” from the Sarwa community.

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sarwa unveils new branding while ditching robo-advisory skin
Sarwa

UAE investing platform Sarwa has completed a makeover of its brand to better reflect the company’s vision and commitment to its centralized money-management tool. The reimagined brand represents a watershed moment for Sarwa as the company grows in confidence and acknowledges its success as the first one-stop shop for online investment and money management.

Mark Chahwan, co-founder and CEO of Sarwa, explained, “For the longest time, our community’s investing needs have been segregated into different platforms. One for passive investing, one for buying stocks, one for buying crypto, and one for a cash account that earns interest. The team has worked very hard to deliver on this vision of building an app where you have all the different ways of putting your money to work, all in one place. Our new identity reflects that perfectly while maintaining our core principles: simplicity, innovation, accessibility, and transparency”.

Also Read: SRMG Ventures Invests $5 Million To Boost Anghami’s Growth

The new Sarwa brand is based on the concept of an orbit — with the suite of tools represented as celestial objects around the gravitational center that is the Sarwa app.

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Initial Trials Of Dubai’s Driverless Evocargo Trucks Completed

Testing was announced on July 17, and the completion is a major milestone towards upgrading the region’s logistics infrastructure.

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initial trials of dubai's driverless evocargo trucks completed
Dubai Media Office

A Dubai-based company has completed the initial trials for the UAE’s first driverless trucks. The groundbreaking achievement by Evocargo, partnering with Dubai South, took place at Dubai South Logistics District, and marked a significant step towards incorporating autonomous technologies into the region’s wider logistics infrastructure.

Announced on Wednesday, July 17th, the trials featured the Evocargo N1 unmanned electric truck navigating a predetermined route within a controlled setting. The test involved interactions with common road obstacles such as cars, trucks, and pedestrians, aiming to evaluate the vehicle’s hardware and software reliability, accident prevention systems, and overall readiness for public road use.

Officials were keen to highlight that this accomplishment aligns with the UAE’s ambitious strategy to position itself as a global leader in innovation and technology adoption. The country aims to have 25% of all transportation in Dubai autonomous by 2030, underscoring its commitment to revolutionizing the logistics sector using advanced technologies.

Mohsen Ahmad, CEO of the Logistics District at Dubai South, emphasized the importance of the collaboration with Evocargo in enhancing the region’s logistics capabilities. He noted that autonomous vehicles are set to increase efficiency, reduce carbon emissions, and establish a sustainable logistics infrastructure that will benefit both Dubai and the wider UAE.

Also Read: Riyadh Developers Reveal New 45,000-Seat Murabba Stadium

Ahmed Al-Ansi, CEO of Evocargo Autonomous Logistic Services, also expressed optimism that the trials will draw new customers and investments across the Gulf Cooperation Council (GCC) countries. The partnership aims to lead in innovative tech solutions, further establishing the UAE as a pioneer in autonomous transportation.

The successful completion of the trials marks a crucial step towards realizing the UAE’s vision for a technologically advanced and sustainable future in which autonomous vehicles are expected to play a pivotal role in global logistics.

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