News

Sarwa’s New Cash Accounts Boost Growth By 250% In 3 Months

Despite some financial institutions suffering during the economic downturn, Sarwa’s reliability and trustworthiness seem to be paying dividends.

Published

3 years ago

April 5, 2023

Nour Nasir

Sarwa

Sarwa, the personal finance and investment platform, recently launched a new high-yield cash account known as Sarwa Save. Despite the gloomy worldwide economic outlook of late, the new service has been a roaring success, with monthly deposits growing by 250% in just three months.

Sarwa users are increasingly prioritizing short-term savings with generous interest levels, as historically high inflation and aggressive Federal Reserve policies have led to challenging investment conditions.

“We are thrilled to see the rapid adoption of Sarwa Save, which reflects the growing demand for secure high-yield, low-risk products. Sarwa’s customers recognize the value in the offering and trust it with their hard-earned money. This trust has played a pivotal role in the impressive growth. Sarwa Save is a testament to the company’s commitment to providing innovative financial solutions and empowering clients to navigate the evolving economic landscape confidently,” says Shane Shin, Co-founder and Managing Partner, Shorooq Ventures.

Also Read: A Guide To Digital Payment Methods In The Middle East

In the UAE, most savings accounts offer low to zero interest, while Sarwa Save delivers a rate of 3% — nearly four times the average amount. As well as tempting short-term yields, the new accounts have no monthly or low-balance fees. When combined with hassle-free account setup, Sarwa’s platform makes for an appealing choice compared to traditional banks, especially as the startup offers a special, Sharia-compliant option known as Sarwa Save Halal.

Disclaimer: Sarwa Save is a product offered through Sarwa Digital Wealth (Capital) Limited that is regulated by the FSRA in the ADGM. This offering is not regulated by the DFSA. Sarwa is not a bank. We can unlock high-yield accounts through our banking partners.

News

EDT&Partners Buys eFlow To Bolster AI Learning Push

The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.

Published

2 days ago

January 13, 2026

Joanna Melki

edt&partners buys eflow to bolster ai learning push

EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.

EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.

“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.

eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.

The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.

Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.

Also Read: OpenAI’s ChatGPT Health Is A Private Space For Health Data

The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.

eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.

The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.