News

Sarwa’s New Cash Accounts Boost Growth By 250% In 3 Months

Despite some financial institutions suffering during the economic downturn, Sarwa’s reliability and trustworthiness seem to be paying dividends.

Published

3 years ago

April 5, 2023

Nour Nasir

Sarwa

Sarwa, the personal finance and investment platform, recently launched a new high-yield cash account known as Sarwa Save. Despite the gloomy worldwide economic outlook of late, the new service has been a roaring success, with monthly deposits growing by 250% in just three months.

Sarwa users are increasingly prioritizing short-term savings with generous interest levels, as historically high inflation and aggressive Federal Reserve policies have led to challenging investment conditions.

“We are thrilled to see the rapid adoption of Sarwa Save, which reflects the growing demand for secure high-yield, low-risk products. Sarwa’s customers recognize the value in the offering and trust it with their hard-earned money. This trust has played a pivotal role in the impressive growth. Sarwa Save is a testament to the company’s commitment to providing innovative financial solutions and empowering clients to navigate the evolving economic landscape confidently,” says Shane Shin, Co-founder and Managing Partner, Shorooq Ventures.

Also Read: A Guide To Digital Payment Methods In The Middle East

In the UAE, most savings accounts offer low to zero interest, while Sarwa Save delivers a rate of 3% — nearly four times the average amount. As well as tempting short-term yields, the new accounts have no monthly or low-balance fees. When combined with hassle-free account setup, Sarwa’s platform makes for an appealing choice compared to traditional banks, especially as the startup offers a special, Sharia-compliant option known as Sarwa Save Halal.

Disclaimer: Sarwa Save is a product offered through Sarwa Digital Wealth (Capital) Limited that is regulated by the FSRA in the ADGM. This offering is not regulated by the DFSA. Sarwa is not a bank. We can unlock high-yield accounts through our banking partners.

News

YouTube Rolls Out Supervised Children’s Accounts Across MENA

An industry-first feed timer lets parents cap Shorts scrolling. Access can also be switched off entirely ahead of exam season.

Published

12 hours ago

July 10, 2026

Dana Saadeh

YouTube

YouTube has launched supervised kid accounts across the Middle East and North Africa, giving parents a way to hand their children the main YouTube app without handing over all of it. Announced in Dubai on July 2, the accounts are built directly into the platform rather than the standalone YouTube Kids app, and are aimed at families who feel a child has outgrown the curated library but isn’t ready for the open feed.

Parents can choose from three content settings, each broadly aligned with international content ratings. Explore covers educational videos, tutorials, arts and crafts, and dance. Explore More adds gaming and live streams. Most of YouTube opens up almost everything except videos rated 18+ or deemed inappropriate for supervised accounts.

The standout tool is an industry-first Shorts feed timer, which lets parents set daily limits on short-form scrolling. Set it to zero and Shorts disappears altogether – a lever YouTube suggests parents might pull ahead of exam season. Other protections are on by default for all users under 18: “Take a Break” and “Bedtime” reminders, no personalized ad targeting, autoplay switched off, and no ability to upload videos or write comments. The accounts are optional, and parents can end supervision at any time.

The kid accounts join supervised teen accounts already available across the region, which notify parents by email when a teenager uploads a video or starts a live stream.

“YouTube has been a huge part of families’ lives across this region for over 20 years,” said Javid Aslanov, head of YouTube Middle East and North Africa, citing Kantar research showing 95% of viewers in Saudi Arabia and the UAE agree YouTube has top content in education and learning.

Also Read: Tamper With The Recording LED & Meta’s Glasses Kill Camera

“It’s essential that we protect young people in – not from – the digital world,” added Garth Graham, YouTube’s head of health.

The new settings are rolling out gradually across the MENA, including the Kingdom of Saudi Arabia, Oman, Kuwait, Qatar, Bahrain, Jordan, Lebanon, Egypt, Tunisia, Algeria, and Iraq. The latest features can be set up through Family Center in the YouTube app or via Google Family Link.