WhatsApp Channels is now being rolled out across the MENA region, with countries including Lebanon, Saudi Arabia, the UAE, Egypt, and Morocco soon to benefit from the broadcast service.

Soon, people across much of the Middle East and North Africa will benefit from private updates from their favorite celebrities, creators, artists, and sports teams without having to leave WhatsApp.

Moon Baz, Creator Partnerships Lead, Africa, Middle East, and Turkey at Meta, was excited to announce the update, “We’re starting to roll out WhatsApp Channels globally and adding thousands of new channels that people can follow in WhatsApp. We’re also welcoming some of your favorite celebrities, sports teams, artists, creators, and thought leaders that people can follow right within WhatsApp”.

According to Moon Baz, Channels allow admins to send one-way broadcasts via text, photos, videos, and stickers. Users can find Channels in a new WhatsApp tab labeled Updates, which is separate from their regular chats with friends, family, and communities.

WhatsApp users will be able to see recommended Channels based on popularity and region. Similar to regular chats, they will also be able to use emojis to react to updates — though users won’t be able to see someone else’s reaction.

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Channel updates will not be available indefinitely. Meta will store data on their servers for up to 30 days. Admins will also be able to block screenshots and forwards from their channels.

Overall, WhatsApp Channels look set to become an effective tool for getting in touch with your target audience — whether you’re an influencer or a business looking for marketing opportunities.