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Deezer Announces A New Brand Identity And Logo

The company rebranded itself in time for yesterday’s Deezer Drop, a celebratory event at La Gaîté Lyrique in Paris.

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1 year ago

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deezer announces a new brand identity and logo
Deezer

After restructuring the way royalties are issued to musicians, veteran streaming platform Deezer has now reinvented itself as an “experience services platform”, along with a bold new logo and color scheme.

“We have transformed Deezer over the past two years, and today marks a key milestone as we introduce our new identity and logo while showcasing how our product is evolving into a platform where people can experience and live the music in a way that cannot be found anywhere else,” explained Jeronimo Folgueira, CEO, Deezer. “Love for music and helping people be and belong through music have always been at the heart of Deezer, and it is time for us to embark on this new journey where we reinforce that commitment to fans, artists, and partners”.

The company’s new visual profile and unique purple heart logo are said to represent the brand’s new direction. Meanwhile, Deezer is also introducing an improved user experience and design to its app, helping to inspire and empower music fans through more personalized suggestions.

“Refreshing our visual identity gives us an opportunity to tell our story in a more emotional way, connecting with music fans, artists, and strategic partners through visual cues that let people know that with Deezer, they can live the music to the fullest,” said Deezer CMO Maria Garrido. “It’s a necessary step in our evolution as a brand and as a company, ushering in a new era and empowering everyone to be and belong through music”.

Also Read: Tribit FlyBuds C1 Earbuds Review: The Ultimate Bang For Your Buck

Although Deezer was once one of the originators of streaming music, the platform has lagged behind the likes of Spotify for some time. This year, Deezer is making a comeback, with a new Android Auto app and a recent partnership with telco Orange in France.

The company has also jumped on the AI bandwagon, with a new music discovery feature called Deezer Flow that can identify moods and genres and suggest new artists and tracks.

The new brand was revealed on November 7th at the celebratory Drop event at La Gaîté Lyrique in Paris.

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UAE Prepares To Launch Two Satellites: Thuraya-2 And MBZ-SAT

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum chaired the first meeting of the Supreme Space Council yesterday.

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2 days ago

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December 17, 2024

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uae prepares to launch two satellites thuraya-2 and mbz-sat

HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister of the UAE, chaired the first meeting of the Supreme Space Council in Dubai on December 16, 2024. The session highlighted the UAE’s ambitious space plans and took stock of the sector’s economic progress.

The council emphasized the growing role of private companies in advancing space technologies, noting that their contributions are now equal to that of the public sector. Members also praised initiatives like the Space Economic Zones Programme, which are designed to fuel innovation and investment in the space industry.

Discussing the UAE’s space journey, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum remarked, “The national space sector continues to grow and advance, and we take immense pride in the remarkable achievements we have accomplished over the years”.

Sheikh Hamdan also received updates on two upcoming satellite projects: Thuraya-2 and MBZ-SAT. Thuraya-2, developed by Space42, is slated for launch this December. Meanwhile, the MBZ-SAT, created by the Mohammed Bin Rashid Space Centre (MBRSC), will soon follow. MBRSC, a major driver of the UAE National Space Programme, continues to lead the nation’s space-related developments.

Space42 took the opportunity to showcase its advancements, including ongoing collaborations between public and private entities. The company also outlined strategies to promote innovation, boost revenue streams, and create new opportunities for growth in the sector.

Also Read: IBM Opens New Doha Office To Support Qatar’s Digital Growth

The UAE’s current projects build on a growing legacy of space exploration. Back in 2020, the nation made headlines with its Mars mission, successfully sending a probe into the planet’s orbit in 2021. This mission, which is now in its second phase as of June 2024, has been collecting critical data to develop a comprehensive diurnal image of Mars.

The UAE also ventured into lunar exploration with an unmanned mission aimed at studying untouched regions of the Moon’s surface. While the probe ultimately crashed during its landing attempt after communication was lost seconds before touchdown, the effort represented a significant step in the country’s exploration ambitions.

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