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Deezer Announces A New Brand Identity And Logo

The company rebranded itself in time for yesterday’s Deezer Drop, a celebratory event at La Gaîté Lyrique in Paris.

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deezer announces a new brand identity and logo
Deezer

After restructuring the way royalties are issued to musicians, veteran streaming platform Deezer has now reinvented itself as an “experience services platform”, along with a bold new logo and color scheme.

“We have transformed Deezer over the past two years, and today marks a key milestone as we introduce our new identity and logo while showcasing how our product is evolving into a platform where people can experience and live the music in a way that cannot be found anywhere else,” explained Jeronimo Folgueira, CEO, Deezer. “Love for music and helping people be and belong through music have always been at the heart of Deezer, and it is time for us to embark on this new journey where we reinforce that commitment to fans, artists, and partners”.

The company’s new visual profile and unique purple heart logo are said to represent the brand’s new direction. Meanwhile, Deezer is also introducing an improved user experience and design to its app, helping to inspire and empower music fans through more personalized suggestions.

“Refreshing our visual identity gives us an opportunity to tell our story in a more emotional way, connecting with music fans, artists, and strategic partners through visual cues that let people know that with Deezer, they can live the music to the fullest,” said Deezer CMO Maria Garrido. “It’s a necessary step in our evolution as a brand and as a company, ushering in a new era and empowering everyone to be and belong through music”.

Also Read: Tribit FlyBuds C1 Earbuds Review: The Ultimate Bang For Your Buck

Although Deezer was once one of the originators of streaming music, the platform has lagged behind the likes of Spotify for some time. This year, Deezer is making a comeback, with a new Android Auto app and a recent partnership with telco Orange in France.

The company has also jumped on the AI bandwagon, with a new music discovery feature called Deezer Flow that can identify moods and genres and suggest new artists and tracks.

The new brand was revealed on November 7th at the celebratory Drop event at La Gaîté Lyrique in Paris.

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Truecaller To Use Microsoft Azure AI Speech For Call Answering

The new service features a powerful speech generation tool to allow users to create AI versions of their voices.

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truecaller to use microsoft azure ai speech for call answering
Truecaller

Truecaller, a well-known app for identifying and blocking spam calls, is enhancing its services by allowing users to create AI versions of their voices. The new feature, available to those with access to Truecaller’s AI Assistant, stems from a partnership with Microsoft and its Azure AI Speech tool, allowing the generation of realistic AI voices that accurately mimic users’ speech patterns and tone.

“This groundbreaking capability not only adds a touch of familiarity and comfort for the users but also showcases the power of AI in transforming the way we interact with our digital assistants,” explained Truecaller product director and general manager Raphael Mimoun in a recent blog post.

The AI Assistant in Truecaller screens incoming calls, informing recipients of a caller’s purpose. Based on this information, users can decide whether to answer the call themselves or let the AI Assistant handle it.

When the feature was introduced in 2022, users could only choose from a collection of preset voices. The ability to record one’s own voice represents a significant step towards the complete personalization of the service.

Also Read: Getting Started With Google Gemini: A Beginner’s Guide

Azure AI Speech, showcased during the last Build conference, only recently added a personal voice feature that lets people record and replicate voices. Microsoft explained in a blog post, however, that Personal Voice is available on a limited basis and only for specific use cases like voice assistants.

To maintain ethical standards, Microsoft’s Azure AI Speech automatically adds watermarks to AI-generated voices. Additionally, a code of conduct requires companies to obtain full consent from individuals being recorded and prohibits impersonation.

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