News

$347 Million Saudi Entertainment Destination Announced

SEVEN Abha will feature 8 huge attractions, including a family entertainment center with world-class rides, arcade games, and VR areas.

Published

11 months ago

November 27, 2023

Nour Nasir

$347 million saudi entertainment destination seven abha announced

Saudi Entertainment Ventures (SEVEN)

SEVEN (Saudi Entertainment Ventures), a subsidiary of the Saudi Arabian Public Investment Fund (PIF), has announced plans to build its 5th entertainment destination in the Kingdom after a $347 cash injection.

The new park will be strategically located between Abha and Khamis Mushait, near the Abha International Airport. The plans for the project are impressive, with eight different zones spanning a total area exceeding 79,000 square meters.

Renowned architectural and design studio Gensler drew inspiration for the park from the ancient stone buildings indigenous to the Aseer region. Meanwhile, the plans follow The Urban Code of Aseer Region, prioritizing “excellence in urban planning, design, landscape, and architecture”.

Prince Turki bin Talal bin Abdul Aziz Al Saud, Chairman of the Aseer Development Authority (ASDA), commented: “The Aseer region is experiencing an unprecedented renaissance across various sectors, thanks to the unwavering support from our leadership. SEVEN’s entertainment destination in Abha is a key project for Aseer, supporting our ambition to become a year-round global destination”.

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Chairman of SEVEN, Abdullah AlDawood, added, “Abha represents another ambitious project as part of our efforts to bolster the entertainment sector throughout the Kingdom. By 2030, we anticipate a GDP contribution exceeding SAR 4 billion and over 5 million visitors. Moreover, this project will create hundreds of direct and indirect job opportunities for the people of Aseer”.

seven abha entertainment center kids

SEVEN Abha will feature eight distinct zones or attractions, including a family entertainment center with arcade games, world-class rides, and virtual reality areas. Additionally, Discovery Adventures, a jungle-themed edutainment attraction, has been developed in partnership with Warner Bros, and there will also be a PLAY-DOH-themed entertainment center courtesy of Hasbro.

Finally, the massive entertainment site will offer indoor golfing, live entertainment, multi-level e-karting, futuristic bowling, and a 10-screen AMC cinema.

News

Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion

The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.

Published

4 hours ago

October 17, 2024

Nour Nasir

flowwow reveals ai-powered rebrand blending tech with emotion

Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.

Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.

flowwow rebrand design

The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.

As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.

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The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.

Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.