News
Twitter Is Testing Two New Useful Features
If you’re an observing Twitter user, there’s a chance that you’ve already noticed two new buttons. One of the two buttons is titled “Shop,” and it’s intended for tweets containing links to product pages on a shop’s website. The other button is titled “Undo,” and it lets you undo a recently sent tweet.
Shop Button

The Shop button was spotted by Qatar-based social media consultant Matt Navarra, who first noticed it on his Android device. Tweets with the Shop button can be seen as alternatives to ads because they both serve the same purpose. The biggest difference between them is that ads are not organic, and many Twitter users don’t see them at all because they use various ad-blockers.
The color of the Shop button matches Twitter’s established color scheme, but it’s likely that it will eventually be customizable. If the button takes off, then we could see other similar e-commerce buttons launch in the future, such as a subscription button.
Twitter has also recently announced that it’s aiming to become a creator platform, so that’s yet another use case for this new tweet format, with exclusive subscriber-only content being just one click away.
Undo Button

While arguably less exciting, the Undo button is something all Twitter users can appreciate. It appears for five to six seconds when a user hits send on a tweet, giving the user a chance to change their mind and make the tweet disappear before the whole world sees it.
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We expect the feature to result in fewer tweets with typos and embarrassing grammar errors, but we can also see it saving relationships and careers by making users rethink whether their tweet is really appropriate or not.
Unfortunately, there still hasn’t been any news about the prospect of an Edit button, which Twitter users have been requesting for years now. But because Twitter CEO Jack Dorsey previously said that Twitter would likely never implement it, it’s probably nowhere on the horizon.
News
LUVED Is A New Curated Preloved Marketplace For The UAE
Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.
Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.
The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.
Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.
An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.
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“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.
The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.
