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Twitter Is Testing Two New Useful Features

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twitter is testing two useful features
Associated Press

If you’re an observing Twitter user, there’s a chance that you’ve already noticed two new buttons. One of the two buttons is titled “Shop,” and it’s intended for tweets containing links to product pages on a shop’s website. The other button is titled “Undo,” and it lets you undo a recently sent tweet.

Shop Button

twitter shop now button

The Shop button was spotted by Qatar-based social media consultant Matt Navarra, who first noticed it on his Android device. Tweets with the Shop button can be seen as alternatives to ads because they both serve the same purpose. The biggest difference between them is that ads are not organic, and many Twitter users don’t see them at all because they use various ad-blockers.

The color of the Shop button matches Twitter’s established color scheme, but it’s likely that it will eventually be customizable. If the button takes off, then we could see other similar e-commerce buttons launch in the future, such as a subscription button.

Twitter has also recently announced that it’s aiming to become a creator platform, so that’s yet another use case for this new tweet format, with exclusive subscriber-only content being just one click away.

Undo Button

twitter undo tweet button

While arguably less exciting, the Undo button is something all Twitter users can appreciate. It appears for five to six seconds when a user hits send on a tweet, giving the user a chance to change their mind and make the tweet disappear before the whole world sees it.

Also Read: Instagram Lite Delivers All Essential Features In Just 2 MB

We expect the feature to result in fewer tweets with typos and embarrassing grammar errors, but we can also see it saving relationships and careers by making users rethink whether their tweet is really appropriate or not.

Unfortunately, there still hasn’t been any news about the prospect of an Edit button, which Twitter users have been requesting for years now. But because Twitter CEO Jack Dorsey previously said that Twitter would likely never implement it, it’s probably nowhere on the horizon.

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Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

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mamo completes $3.4 million funding round to enhance fintech services
Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.

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