If you’re an observing Twitter user, there’s a chance that you’ve already noticed two new buttons. One of the two buttons is titled “Shop,” and it’s intended for tweets containing links to product pages on a shop’s website. The other button is titled “Undo,” and it lets you undo a recently sent tweet.
The Shop button was spotted by Qatar-based social media consultant Matt Navarra, who first noticed it on his Android device. Tweets with the Shop button can be seen as alternatives to ads because they both serve the same purpose. The biggest difference between them is that ads are not organic, and many Twitter users don’t see them at all because they use various ad-blockers.
The color of the Shop button matches Twitter’s established color scheme, but it’s likely that it will eventually be customizable. If the button takes off, then we could see other similar e-commerce buttons launch in the future, such as a subscription button.
Twitter has also recently announced that it’s aiming to become a creator platform, so that’s yet another use case for this new tweet format, with exclusive subscriber-only content being just one click away.
While arguably less exciting, the Undo button is something all Twitter users can appreciate. It appears for five to six seconds when a user hits send on a tweet, giving the user a chance to change their mind and make the tweet disappear before the whole world sees it.
We expect the feature to result in fewer tweets with typos and embarrassing grammar errors, but we can also see it saving relationships and careers by making users rethink whether their tweet is really appropriate or not.
Unfortunately, there still hasn’t been any news about the prospect of an Edit button, which Twitter users have been requesting for years now. But because Twitter CEO Jack Dorsey previously said that Twitter would likely never implement it, it’s probably nowhere on the horizon.
Stripe Enters The Middle East With Its UAE Launch
Stripe will initially only be available to UAE businesses, allowing them to accept online payments, make payouts, mitigate fraud, and attract customers from around the world.
Stripe, a provider of online payment processing for internet business, has finally expanded to the Middle East with its official launch in the United Arab Emirates. The Irish-American company also opened an office in Dubai Internet City, allowing it to be closer to its new customer base.
At first, Stripe will only be available to UAE businesses, allowing them to accept online payments, make payouts, mitigate fraud, and attract customers from around the world.
“The UAE is a thriving hub for technology, supported by strong investor appetite, internet-savvy consumers, and an open, innovative ecosystem of business leaders and entrepreneurs,” said Matt Henderson, EMEA Business Lead at Stripe. “Our launch today also means we can now connect our global user base to the Gulf, enabling them to seamlessly expand their operations in the region.”
Stripe’s entry into the Middle East market comes just weeks after its latest round of funding, which has resulted in the company’s value jumping up to $95 billion and making it one of the most valuable fintech companies in the world.
The UAE is the perfect entry point for the online payment processing provider because the total value of digital payment transactions in the gulf country has doubled in the last two years alone, reaching $18.5 billion in 2020. If the UAE remains on the current growth trajectory, its e-commerce sector is expected to add nearly another $10 billion over the next two years.
Another factor that makes the UAE such an ideal expansion point is the fact that accepting online payments in the country has historically been incredibly challenging. Stripe provides a straightforward setup process and developer-friendly APIs, making it easy for companies of all sizes to improve their online presence.
Last year, Stripe launched in the Czech Republic, Hungary, Romania, Bulgaria, Cyprus, and Malta. The company also expanded into Africa via Nigeria technology startup Paystack. In total, Stripe currently processes hundreds of billions of dollars each year.