News

A New Look, Upgraded Fitbit App Will Arrive Later This Year

The new overhaul will include a streamlined, minimalistic design that will match upcoming Pixel Watch 2 watch faces.

Published

12 months ago

August 2, 2023

Nour Nasir

a new look upgraded fitbit app will arrive later this year

Google

Fitbit has announced an updated version of its app that will be released later this year. The new design will focus on essential health and wellness metrics while receiving a usability makeover.

A select group of Fitbit users has been chosen to test the app before its official release, with feedback from their experiences helping the company to meet customer expectations and needs.

One of the most significant changes comes in the form of a three-tab “Today”, “Coach”, and “You” layout. The aim is to help users easily achieve their daily goals, access motivational content, and review personal achievements. In addition, it’s now easier to log steps, exercise duration, and water intake on a smartphone so that users can track their goals even without a Fitbit device.

Fitbit’s design refresh includes a new color palette, updated photography, and illustrations, plus updated icons. In addition, the company has implemented Google Material Design standards, ensuring the new app remains intuitive and user-friendly.

Also Read: A Guide To Digital Payment Methods In The Middle East

Because Fitbit is now backed by Google, the new app will also deliver an easier-to-understand privacy experience featuring unified controls to manage Fitbit data and permissions. It’s also worth noting that Fitbit health and wellness data won’t be used for Google ads and will be kept entirely separate from the search giant’s data collection practices.

It’s clear that the Fitbit refresh is part of Google’s groundwork for the upcoming Pixel Watch 2, which is expected to launch later this year alongside the Pixel 8 smartphone.

News

Mamo Completes $3.4M Funding Round To Enhance Fintech Services

The startup will use the influx of cash to expand into Saudi Arabia and across the wider GCC while improving its product offering.

Published

2 days ago

July 25, 2024

Nour Nasir

Mamo

UAE-based fintech Mamo has announced the completion of a $3.4 million funding round that will help the startup extend its market presence and improve its product offering. Investors included 4DX Ventures, the Dubai Future District Fund and Cyfr Capital.

Mamo’s platform offers “payment collection, corporate cards and expense management” to help small and medium-sized businesses consolidate and streamline their operations. With the latest influx of capital, Mamo will further develop its comprehensive suite of services and begin testing its product lines in Saudi Arabia, further extending its footprint across the GCC.

Imad Gharazeddine, co-founder and CEO of Mamo, stated: “We’ve been in the market for a while now and are incredibly proud of what our team has achieved. The holistic and expansive nature of our product offering has helped us continue to grow sustainably. This additional funding will allow us to reach our medium-term goals even faster. The support from new and existing investors is a testament to our strong expertise and the ability to deliver on our customer promise”.

Daniel Marlo, General Partner of lead investor 4DX Ventures, added: “We have immense trust in Imad’s vision, leadership and Mamo’s innovative approach to provide a user-friendly and comprehensive financial solution for SMEs that makes financial management more accessible and efficient. We are proud to partner with them and support their mission”.

Also Read: A Guide To Digital Payment Methods In The Middle East

Amer Fatayer, Managing Director of Dubai Future District Fund’s investment team, also commented: “Mamo’s localized product lines serve as an infrastructure for SME payments and spend management in UAE, a segment that is underserved by the country’s current banking infrastructure. The team has taken a product-first approach to consolidating SMEs’ financial journeys and building a fintech solution deeply embedded in a business’s core operations”.

To date, Mamo has raised around $13 million in investment funding and now boasts a team of 30 people. The company’s intuitive financial services platform has allowed over 1,000 businesses to consolidate their financial operations and significantly reduce payment fees.