News
AI-Powered Dark Web Monitoring Solutions Premier At GITEX 2021
MENA organizations are especially vulnerable because of their geopolitical position and importance to the world economy in several key industries.
The cybersecurity landscape has changed dramatically since the outbreak of the pandemic. Many organizations have embraced the hybrid work model as the new normal, allowing their employees to divide their work time between the office and home.
As a result, the traditional network perimeter has dissolved, leaving organizations more vulnerable to cyber threats, which are becoming not only more frequent but also more sophisticated. MENA organizations are especially vulnerable because of their geopolitical position and importance to the world economy in several key industries, such as the oil industry.
Recently, Los Angeles-based cybersecurity company Resecurity has introduced its Dark Web Monitoring and Threat Intelligence solutions at GITEX 2021, which took place at the Dubai World Trade Center, in the United Arab Emirates (UAE).
“Resecurity’s mission is to protect enterprises of any size, market vertical and in any geography,” said Ayman Alshobaki, Resecurity’s Business Development Manager for the MENA region. “Resecurity is excited to tap into the fantastic networking and innovative atmosphere at Gitex 2021, allowing us to build new business alliances and accelerate market presence and channel sales”.
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The new solutions leverage big data analytics and artificial intelligence to provide visibility into the global threat landscape, helping organizations mitigate risks coming from the darkest corners of the internet, which are commonly referred to as the dark web.
The main defining feature of the dark web is the fact it’s completely invisible to most internet users because it can be accessed only using specialized software, such as Tor, which also provides anonymity, something cybercriminals value deeply.
Equipped with Resecurity’s Dark Web Monitoring solutions, organizations in the MENA region and the rest of the world are much less likely to suffer a costly data breach, whose average cost has reached $4.24 million per incident — the highest in the last 17 years.
News
Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion
The new look includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting aims for further expansion.
Flowwow, a UAE-based gifting marketplace that partners with local shops in more than 30 countries, has introduced a refreshed brand identity, built by merging artificial intelligence with human creativity. The rebranding includes a redesigned logo, AI-driven visuals, and upgraded packaging, reflecting the company’s evolving position in the gifting sector.
Flowwow’s CEO and Co-founder, Slava Bogdan, explained: “From our roots as a flower delivery service, Flowwow has evolved into a marketplace for gifts and emotions in over 30 countries. [Our] strategic vision has become the cornerstone of our rebranding. Flowwow remains the platform that blends the best of both worlds: the personal touch of local entrepreneurs and the convenience of cutting-edge technology. We’ve redefined the gifting experience, making it effortless, enjoyable, and truly personal”.
The company has utilized AI to break away from conventional design limitations, resulting in a more dynamic and engaging brand presence. By leveraging Midjourney’s neural networks, Flowwow generated thousands of images to assist designers in ideating the new identity, accelerating the creative process by up to 20%.
As part of its rebranding, Flowwow aims to expand into a full-service global gifting platform, offering both innovation and convenience. Recognizing the potential of e-gifting in the MENA region, Flowwow is planning to onboard additional local vendors while expanding product lines to over 25 categories to suit regional preferences, including pastries, indoor plants, fragrances, hamper boxes, and home decor.
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The company is also committed to supporting local businesses, working with SMEs to drive economic growth in the MENA region’s burgeoning e-commerce sector. Research indicates that the UAE’s gifting market is expected to grow at a CAGR of 14.7% through 2029, while the overall e-commerce market will rise by 8.63% annually, reaching $10.56 billion by the same year.
Flowwow aims to capitalize on this growth by expanding further into the MENA region and further afield by 2024-2025.
Flowwow Reveals AI-Powered Rebrand, Blending Tech With Emotion
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