News
Apple Fitness+ To Launch In UAE On November 3
To get the most out of the Fitness+ experience, it’s necessary to have iOS 15.1 because the latest version of Apple’s mobile operating system enables a feature called SharePlay.
Apple has announced that its on-demand fitness subscription service, Apple Fitness+, is coming to the United Arab Emirates (UAE) and other countries on November 3.
Fitness+ was first announced during the company’s September 2020 Special Event, and it launched the same year in December. The service revolves around the Apple Watch, which is used to gather real-time workout data that are overlayed on top of guided workout videos spanning many different activities, including strength training, yoga, dancing, cycling, high-intensity interval training (HIIT), and others.
“We created Fitness+ so everyone would have a place they feel inspired and motivated, no matter where they are on their fitness journey,” said Jay Blahnik, Apple’s vice president of Fitness Technologies. “We are so excited to be available to millions more people as we bring Fitness+ to 15 new countries next week, and can’t wait for them to meet our welcoming trainer team”.
Apple
Here’s a full list of the countries where Apple Fitness+ will launch on November 3: Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates. In all these countries, the service will be available in English, with subtitles in Brazilian Portuguese, English, French, German, Italian, Russian, and Spanish.
To join a virtual workout session, you’ll require three things:
- Apple Watch Series 3 or later
- iPhone 6s or later
- Apple Fitness+ subscription
Two subscription options are available: a monthly subscription that costs AED 36.99 per month and an annual subscription that costs AED 149.99 per year. Fitness+ is also included in the Apple One Premier plan, which costs AED 84.95 per month for up to six family members and also includes access to Apple Music, Apple TV+, Apple Arcade, Apple News+, and iCloud+ with 2 TB of storage.
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To get the most out of the Fitness+ experience, it’s necessary to have iOS 15.1 because the latest version of Apple’s mobile operating system enables a feature called SharePlay. With it, up to 32 friends and family members can work out together using FaceTime to keep one another motivated.
News
EDT&Partners Buys eFlow To Bolster AI Learning Push
The Middle East-founded platform is adding engagement tech as the consultancy firm widens into regulated workforce training.
EDT&Partners has bought eFlow, an AI conversational learning platform founded in the Middle East, for an undisclosed sum. The deal marks a push by the consultancy business to tighten control over last-mile learning across education and workplace training.
EDT&Partners, long rooted in universities and public-sector work, is targeting a broader “knowledge economy” in which learning is continuous and embeds into daily workflows. Clients in regulated industries are pressing for digital learning that is both responsible and actually completed — not just designed.
“Education remains at the core of who we are,” said Pablo Langa, founder and managing partner at EDT&Partners. “At the same time, we are intentionally expanding into the broader learning ecosystem, particularly in highly regulated industries”.
eFlow delivers courses through chat-style interactions, using AI prompts to keep students and employees on task. The premise is blunt: engagement is the bottleneck in digital learning, and completion rates lag unless the platform actively supports the learner.
The acquisition folds eFlow’s engagement layer into EDT&Partners’ strategic and technology work, including Lecture, the firm’s open-source GenAI framework. The pitch is that institutions and employers can launch programs that people actually finish.
Co-founder Bassel Jalaleddine said the deal gives eFlow “the strategic and operational backbone needed to scale responsibly,” and stressed the platform’s intent to support educators rather than replace them.
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The move also strengthens EDT&Partners’ footing in the Middle East. The region is pushing workforce reform and talent development, and low-bandwidth, messaging-based learning travels well across emerging markets and community training programs.
eFlow’s co-founders, Jalaleddine and Samer Bawab, will join EDT&Partners as senior leaders. Both brands will run in parallel for now while teams and platforms are aligned ahead of industry events next year, including Bett 2026 in London.
The deal underlines demand for tools that move beyond content libraries toward engagement and completion — a direction echoed in corporate training budgets and government skills agendas.
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