News

Amazon Is Planning To Create Over 1,500 Jobs In Saudi Arabia

Published

5 years ago

March 23, 2021

Amazon

E-commerce giant, Amazon, has recently announced its plan to open 11 brand new buildings across Saudi Arabia. Once all the new buildings are opened, which should happen by the end of 2021, they will create over 1,500 new jobs.

Right now, Amazon has three warehouses in Saudi Arabia, referred to as fulfillment centers, located in Riyadh and Jeddah. With the planned buildings, Amazon’s total floor area is supposed to reach 867,000 square feet, or about 80,000 square meters.

Amazon wants to enhance its storage capacity by 89 percent and its geographical delivery network by 58 percent to better cope with the growing demand for its services in the region. In addition to building new facilities, the company will also upgrade existing ones to enable faster, smarter, and more consistent deliveries of products to customers.

“These new investments reiterate our commitment to Saudi Arabia, contributing to the local economy through the creation of new job opportunities,” said Prashant Saran, Amazon’s Middle East and North Africa director of operations.

“Our investments in technology and infrastructure align with Saudi’s digital transformation goals, enabling world-class fulfillment offerings to our independent seller partners, and faster delivery on an expanded product selection to our customers,” Saran added.

Amazon is among the biggest winners of the COVID-19 pandemic. Its net profit increased by 84 percent to $21.3 billion as revenue grew 38 percent to $386.1 billion. In January of this year, the company launched its Amazon Prime service in Saudi Arabia, offering many convenient perks to Saudi shoppers, including free same-day and next-day delivery.

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A small survey of nearly 1,000 Saudi shoppers conducted by advertising platform Criteo last year found that 58 percent of Saudis now prefer online shopping to in-store shopping, and 35 percent see the cost of shipping as a big factor in their decision-making process.

With the new facilities, Amazon will be ready to expand its presence in the region even further to meet customers’ growing expectations.

News

Nano Banana 2 Arrives In MENA For Google Gemini Users

Google brings its latest image model to Gemini and Search, adding 4K output and tighter text control for regional users.

Published

2 weeks ago

February 27, 2026

Nour Nasir

Google

Google has opened access to Nano Banana 2 across the Middle East and North Africa, pushing its newest image model into everyday tools rather than keeping it inside the exclusive (and expensive) Pro tier.

The rollout spans the Google Gemini desktop and mobile apps, and extends to Google Search through Lens and AI Mode. Developers can also test it in preview via AI Studio and the Gemini API.

Nano Banana 2 runs on Gemini Flash, Google’s fast inference layer. The focus is speed, but also control. Users can export visuals from 512px up to 4K, adjusting aspect ratios for everything from vertical social posts to widescreen displays.

The model maintains character likeness across up to five figures and preserves fidelity for as many as 14 objects within a single workflow. This enables visual continuity across scenes, iterations, or edits — supporting projects like short films, storyboards, and multi-scene narratives. Text rendering has also been improved, delivering legible typography in mockups and greeting cards, with built-in translation and localization directly within images.

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Under the hood, the system taps Gemini’s broader knowledge base and pulls in real-time information and imagery from web search to render specific subjects more accurately. Lighting and fine detail have been upgraded, without slowing output.

By embedding the model inside Gemini and Search, Google is normalizing advanced image generation for a mass audience. In MENA, where startups and marketing teams are leaning heavily on AI to scale content across languages and borders, that shift lands at a practical moment.

The move also folds creative tooling deeper into search itself, so that image generation is no longer a separate workflow. It now sits right next to the query box.