News

Amsaan Accessible Tours Launches New Website And App

The pioneering inclusive travel company hopes to revolutionize tourism for Deaf and hard-of-hearing visitors to the United Arab Emirates.

Published

3 years ago

November 6, 2023

Nour Nasir

amsaan accessible tours launches new website and app

Amsaan Accessible Tours (AAT), an inclusive UAE tourism company for Deaf and hard-of-hearing travelers, has launched a new website and mobile app designed to revolutionize travel for the 1.5 billion individuals globally who experience hearing impairment.

Deaf tourists frequently encounter language barriers and limited communication when booking trips or traveling overseas, and the new Amsaan Accessible Tours website aims to fix this with a user-friendly interface fully adapted for sign language. The site serves as a platform to book tours and connect with sign language-fluent AAT staff, and offers videos in British and International sign language, allowing Deaf users to access travel information more easily.

After booking a tour, tourists can use a deaf-friendly mobile app for on-the-go assistance. Travelers can use the app to initiate direct messages for sign language support and access sign language interpreters via video, ensuring effective communication in various situations. The app also facilitates easy connection with guides and tour information and features an accessibility map highlighting restaurants, souvenir shops, and more.

Vitalii Potapchuk, Co-founder of Amsaan Project, commented: “Accessibility and inclusivity are not mere buzzwords, but the very foundation of Amsaan Accessible Tours. To promote the UAE as one of the top 10 global tourist destinations, we have meticulously designed the Amsaan Tours website and mobile app to ensure that Deaf travelers can plan, book, and savor their journeys without encountering any communication barriers”.

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Meanwhile, Majed Al Bloushi, Relationship Manager at AAT, said: “Being an Emirati and a Deaf employee at AAT, I am proud to be part of an organization breaking down barriers and making the UAE a truly inclusive travel destination. This collaboration showcases our commitment to making tourism accessible to everyone, including Deaf travelers, and it’s a step toward making the UAE more diverse and inclusive”.

For more information, visit the Amsaan Accessible Tours website or download the Amsaan Tours mobile application on iOS and Android.

News

Trip.com Is Betting An AI Agent Will Book Your Next Vacation

Abu Dhabi, Jazeera Airways and a run of hotel deals give the company more inventory. Its Mastercard demo says the most about where booking technology is headed.

Published

1 week ago

September 16, 2026

Nour Nasir

trip.com is betting an ai agent will book your next vacation

Most of what Trip.com Group announced at Arabian Travel Market 2026 this week reads like the standard expansion playbook of an online travel agency: a new agreement with a tourism board, a run of hotel partnerships, an airline deal. However, one item was considerably more interesting: a demonstration built with Mastercard of an AI agent that doesn’t just suggest trips but also pays for them.

trip.com tripgenie ai agent

The showcase put TripGenie, the company’s AI travel assistant, to work searching, selecting and completing purchases inside a single booking flow, with Mastercard’s Agent Suite for Merchants handling the payment step and Network International processing the transactions on the merchant side. It’s limited for now to attractions and ancillary services, but the partners plan a phased commercial rollout from early 2027.

“As traveller expectations change, technology and AI will play an increasingly important role in how people plan their journeys,” says Schubert Lou, CEO of Trip.com.

Meanwhile, in more conventional news, CEO Lou and Saleh Mohamed Al Geziry (Director General for Tourism at the Department of Culture and Tourism – Abu Dhabi), signed an agreement building on the two organizations’ existing partnership, with joint marketing and Abu Dhabi destination content to be pushed across Trip.com Group’s platforms.

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On accommodation, the group expanded its partnerships with JA Hotels & Resorts, Ishraq Hospitality and Aleph Hospitality and deepened its work with Silkhaus, which brings vacation homes into a portfolio that has so far leaned on hotels. Jazeera Airways signed a strategic partnership intended to widen the Kuwaiti carrier’s reach and encourage earlier bookings, tied to Kuwait’s own tourism ambitions.

The company moved into a larger Dubai office earlier this year and describes its long-term aim as a two-way ecosystem: sending Middle East travelers abroad while drawing international visitors in.