News
Apple’s iPhone 17 Launch: Air, Pro, AirPods Pro 3, And More
Apple’s September event unveiled iPhone 17, iPhone Air, Pro models, AirPods Pro 3, and new Apple Watches. Pre-orders open September 12.
Apple’s September showcase delivered the expected iPhone refresh — and a few surprises. The headline was the new iPhone Air, joined by the iPhone 17 and 17 Pro ranges, updated Apple Watches, and the AirPods Pro 3. All products land later this month, with pre-orders opening Friday, September 12.
iPhone 17
The standard iPhone 17 line gets a 6.3-inch, 120Hz display with slimmer bezels and Ceramic Shield 2, which is now three times more scratch-resistant.
The A19 chip brings a six-core CPU, five-core GPU and upgraded neural engine. Apple claims it’s faster, more efficient, and stretches battery life by up to eight hours.
The rear system pairs a 48MP Fusion main camera with a 12MP telephoto, while the new square-sensor front camera improves stabilization and removes the need to rotate for landscape shots.
Pricing starts at $799 (256GB).
iPhone Air
The thinnest iPhone to date, the 5.6mm iPhone Air uses a titanium frame with Ceramic Shield 2 on both sides. The 6.5-inch always-on display supports ProMotion and peaks at 3,000 nits.
It runs on the A19 Pro chip and Apple’s new N1 wireless silicon, adding Wi-Fi 7 and Bluetooth 6, alongside a faster C1X modem. Despite a slim design, it carries a dual-lens setup hidden behind a single housing: 48MP Fusion plus 12MP telephoto.
Adaptive Power Mode manages use patterns for longer runtimes, though Apple still frames it as an “all-day” battery. Apple has also built a thinner MagSafe pack to match.
Launch price: $999 (256GB).
iPhone 17 Pro
The 17 Pro is pitched as Apple’s most powerful iPhone to date, introducing an anodized aluminum unibody, a vapor-chamber cooling system and the largest iPhone battery so far.
The camera array sits on a raised “plateau” and includes a 48MP telephoto (up to 8x optical-quality zoom), plus 48MP wide and ultra-wide sensors. The front “center stage” camera jumps to 18MP. Display sizes are 6.3-inch (Pro) and 6.9-inch (Pro Max), both using Ceramic Shield 2. Battery life stretches to 39 hours of video playback on the Pro Max.
Pricing starts at $1,099 (256GB).
AirPods Pro 3
The third-gen AirPods Pro add heart-rate tracking, improved active noise cancellation (four times stronger than the original), foam-infused ear tips and spatial audio refinements. A headline feature is live translation, triggered by a new gesture and powered by Apple Intelligence. Battery life is rated at eight hours.
Available now for $249.
Apple Watch Series 11, Ultra 3 And SE
- Series 11: Slimmer, more durable, 5G-enabled and with hypertension alerts via improved sensors. Battery life extends to 24 hours. From $399.
- Ultra 3: Larger LTPO 3 display, satellite connectivity and Emergency SOS. From $799.
- Watch SE: Gains always-on display, optional 5G and new gestures. Adds Sleep Score and sleep apnea alerts but keeps an 18-hour battery. From $249.
Availability
Pre-orders for all major devices open Friday, September 12, with general availability on September 19.
News
NVIDIA Puts GPT-5.5 Codex In Hands Of 10,000 Staff
The chipmaker has significantly expanded OpenAI’s latest model across teams from engineering to HR under tight internal controls.
NVIDIA has started rolling out OpenAI’s GPT-5.5 model through the Codex coding agent to more than 10,000 employees, extending the tool well beyond software teams and into core business functions.
The deployment covers engineering, product, legal, marketing, finance, sales, HR, operations and developer programs. Staff are using Codex for coding, internal research and routine knowledge work as companies test whether AI agents can move from demos to daily use.
GPT-5.5 is running on NVIDIA’s GB200 NVL72 rack-scale systems, linking OpenAI’s newest model directly to the chipmaker’s latest infrastructure push. NVIDIA said the systems cut cost per million tokens by 35 times and raise token output per second per megawatt by 50 times versus earlier generations.
Inside the company, it says the effects are immediate. Debugging work that once took days is being finished in hours and experiments across large codebases that used to stretch over weeks are now handled overnight. Teams are also building features from natural-language prompts with fewer failed runs.
In a company-wide note urging staff to adopt the tool, CEO Jensen Huang wrote: “Let’s jump to lightspeed. Welcome to the age of AI.”
Security remains central to the rollout. Codex can connect through Secure Shell to approved cloud virtual machines, allowing agents to work with company data without moving it outside approved environments. NVIDIA said it assigned cloud VMs to employees so agents run in isolated sandboxes with full audit trails.
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The company added that the setup uses a zero-data-retention policy. Access to production systems is read-only through command-line tools and internal automation layers.
The move also highlights NVIDIA’s long relationship with OpenAI. NVIDIA said the partnership began in 2016, when Huang personally delivered the first DGX-1 AI supercomputer to OpenAI’s San Francisco office.
The two companies have since worked across hardware and model deployment. NVIDIA also said OpenAI plans to deploy more than 10 gigawatts of NVIDIA systems for future AI infrastructure.
For Gulf markets pouring money into sovereign AI and enterprise automation, the signal is clear: internal AI agents are moving from pilot phase to standard tooling.
NVIDIA Puts GPT-5.5 Codex In Hands Of 10,000 Staff
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