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Bang & Olufsen Unveils Exclusive Ferrari Collection
The HiFi experts have partnered with motorsport legends Ferrari to create a new line of wireless headphones and speakers.
Bang & Olufsen and Ferrari have collaborated on a new line of exclusive headphones and speakers, including red Ferrari-themed versions of the Beosound 2 and Beosound Explore speakers, Beoplay H95 headphones and Beoplay EX earphones.
Kristian Teär, CEO of Bang & Olufsen, explained the concept: “The energy behind this partnership is electrifying. It’s not just about today; it’s about the echo of history as we came together to craft this fusion […] The ties go back to the origins of both B&O and Ferrari. Enzo Ferrari, Peter Bang, and Svend Olufsen were pioneers who redefined norms, and their legacies continue to push our brands to new heights even now”.
Beosound 2
The Beosound 2 employs a 360-degree soundscape with Active RoomSense for perfect audio reproduction, whether mounted on floors, tables, or shelves. The Ferrari Collection version of this superb speaker gets a makeover in signature Ferrari red, along with iconic prancing horse emblems etched into its aluminum body.
Beoplay H95 Headphones
The H95 headphone’s titanium drivers deliver a weighty audio punch, while adaptive active noise cancellation can be dialed in by rotating the earcup’s outer aluminum ring. These sumptuous over-ear headphones are good for 38 hours of playback, and for the Ferrari edition, sport hints of red anodizing and more of those legendary horse emblems.
Beosound Explore
The Beosound Explore is a portable outdoor speaker engineered with a dust and waterproof IP67 rating. Bluetooth connectivity and Fast Pairing ensure a simple setup, while the built-in battery offers 27 hours of music on the go. For the Ferrari collaboration, the Beosound Explore features laser-etched prancing horse emblems and bold red anodizing on the body and grille.
Beoplay EX
The Beoplay EX wireless earphones offer supreme noise cancellation, unrivaled sound, and a wireless charging case for 20 hours of playback. Six microphones and beam-forming technology ensure that music and voice calls sound perfect, while Ferrari emblems in black foil set under glass put these headphones on another level.
The Ferrari Collection is available online from Bang & Olufsen’s website and Ferrari Store, as well as select Bang & Olufsen and Ferrari retail outlets.
News
At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value
Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.
Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.
The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.
Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.
The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.
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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.
What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.
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