News

beIN SPORTS Partners With Twitter For FIFA World Cup 2022

Twitter will share beIN content from every World Cup match with sports fans.

Published

2 years ago

August 18, 2022

bein sports partners with twitter for fifa world cup 2022

The beIN Media Group and its sports channel beIN SPORTS is the official broadcaster of the FIFA World Cup; this year hosted in Qatar in November 2022. To aid the distribution of its content, beIN has now entered a strategic partnership with social media powerhouse Twitter, which will see beIN providing exclusive content from the upcoming event.

beIN SPORTS will share and highlight important match moments throughout the event, giving brands more sponsorship opportunities through Twitter Amplify. The partnership will see 320 videos distributed, with highlights, analysis, and a summary of the important events from each match being shared through the @beINSPORTS Twitter account.

“We have seen a 74% increase in the monthly average volume of football content circulation among the platform’s users compared to the past 12 months. For example, Saudi Arabia alone recorded over 53 million tweets about football so far this year,” says Kinda Ibrahim, Twitter Head of Media Partnerships for the Middle East, Africa, & Turkey.

BeIN SPORTS is the region’s largest broadcaster, and fans will be treated to real-time coverage that will help to contribute to the atmosphere of this exciting event.

Also Read: Saudi Arabia To Require Individuals To Procure Social Media Ad Licenses

“As one of the official media outlets that broadcast the FIFA World Cup Qatar 2022 in 24 countries within the Middle East and North Africa, our teams of talent will work hard to deliver the best content and sports media coverage through the latest advanced technologies creating lasting memories in the minds of millions of followers across the region,” says Faisal Mahmoud Al Raisi, Digital Media Director, beIN Middle East & North Africa.

In a recent survey by GWI, over 261 million Twitter users admitted to following at least one major football-related account, with 72% praising the quality of the sports content, highlighting the value that the beIN and Twitter partnership can bring to everyone involved — including the fans.

News

Popcorn AI Raises $500,000 For “Conversational eCommerce”

The firm’s AI platform uses specialized chatbots to handle entire eCommerce journeys, from recommending products to seamless payments.

Published

6 days ago

November 14, 2024

Nour Nasir

Popcorn AI

Dubai-based Popcorn AI has announced the closure of a pre-seed funding round that raised $500,000 for its revolutionary AI platform. The investment, led by Spring Studios with the backing of Salica Investments, Al Waha Fund of Funds, and prominent angel investors from Saudi Arabia, represents a key step forward in reshaping customer-business interactions using the power of conversational AI.

Unlike traditional chatbot systems, Popcorn AI’s platform is designed to redefine eCommerce by creating highly intelligent sales agents that handle entire customer journeys, from personalized product recommendations right through to seamless payment acceptance — all through a conversational experience.

The clever idea was recently tested to great success when one of Popcorn AI’s chatbot agents closed a $400,000 real estate transaction, handling everything from the first inquiry to the final sale. Early adopters have reported a massive 90% reduction in customer acquisition costs, along with a highly impressive 20% improvement in conversion rates, highlighting the platform’s potential to transform customer engagement across dozens of industries.

Josh Rodger, Principal at the Spring Studios fund, expressed enthusiasm for the project, saying, “We are proud to support Popcorn AI’s mission to reshape how businesses connect with their customers. Their innovative approach to conversational commerce has the potential to revolutionize industries and redefine the way customers experience digital transactions”.

Also Read: Top Free AI Chatbots Available In The Middle East

Meanwhile, Popcorn AI founder and CEO Yousef Al Arif declared: “The future of commerce is conversational,” adding, “Today’s consumers want shopping experiences that are instant, personalized, and effortless. We’re not building just another chatbot; we’re crafting intelligent commerce agents that understand context, recall customer preferences, and guide users through the entire shopping process, much like an expert salesperson would”.

Building upon a decade of experience scaling eCommerce and marketplace platforms across the MENA region, Al Arif has now achieved huge success with Popcorn AI, positioning the product at the cutting edge of AI-powered eCommerce. The platform has also made significant impacts in sectors such as real estate, and hospitality, signaling that conversational commerce is emerging as a powerful new model for digital businesses.