The beIN Media Group and its sports channel beIN SPORTS is the official broadcaster of the FIFA World Cup; this year hosted in Qatar in November 2022. To aid the distribution of its content, beIN has now entered a strategic partnership with social media powerhouse Twitter, which will see beIN providing exclusive content from the upcoming event.
beIN SPORTS will share and highlight important match moments throughout the event, giving brands more sponsorship opportunities through Twitter Amplify. The partnership will see 320 videos distributed, with highlights, analysis, and a summary of the important events from each match being shared through the @beINSPORTS Twitter account.
“We have seen a 74% increase in the monthly average volume of football content circulation among the platform’s users compared to the past 12 months. For example, Saudi Arabia alone recorded over 53 million tweets about football so far this year,” says Kinda Ibrahim, Twitter Head of Media Partnerships for the Middle East, Africa, & Turkey.
BeIN SPORTS is the region’s largest broadcaster, and fans will be treated to real-time coverage that will help to contribute to the atmosphere of this exciting event.
“As one of the official media outlets that broadcast the FIFA World Cup Qatar 2022 in 24 countries within the Middle East and North Africa, our teams of talent will work hard to deliver the best content and sports media coverage through the latest advanced technologies creating lasting memories in the minds of millions of followers across the region,” says Faisal Mahmoud Al Raisi, Digital Media Director, beIN Middle East & North Africa.
In a recent survey by GWI, over 261 million Twitter users admitted to following at least one major football-related account, with 72% praising the quality of the sports content, highlighting the value that the beIN and Twitter partnership can bring to everyone involved — including the fans.
UAE Comes Out Strongly In Guinness World Records 2023
Guinness, the renowned cataloger of record-breaking events, has released its latest annual, after sifting through 40,000 applications — and the Arab world is heavily featured.
Guinness World Records, the authority on record-breaking global achievements, has just announced its latest release, “Guinness World Records 2023 (GWR2023),” which will be available online and in physical stores across the Arab region from today.
As usual, GWR 2023 features all of the latest achievements from around the world (and space!), with special features and updated graphics to bring the stories to life.
So why the interest in the latest Guinness installment? Well, it turns out the Arab Region is strongly represented in the book, with more than 50 records featured in the new edition, which is no mean feat considering the volume of competition.
“We’ve sifted through nearly 40,000 record applications over the past year to bring you Guinness World Records 2023. People from all walks of life continue to be fascinated by extremes, and we’ve received claims from across the planet – indeed, even from space! This is why I’ve said the new edition is out of this world,” says Craig Glenday, Guinness Editor in Chief.
Of interest to readers of this platform, Saudi Arabia and the United Arab Emirates both get to flex their record-breaking muscles.
Saudi Arabia claims the title of “Largest LED Structure and Suspended Ornament” courtesy of the Noor Riyadh Festival, as well as other weird and wonderful titles, including the “Largest Lego Formula 1 Car”, as well as perhaps more prestigious honors, such as “Largest Mirrored Building”, “Largest Clock Face”, “Tallest Lighthouse” and the “Largest Geodesic Dome”.
Not to be outdone, the UAE has claimed several humanitarian record-breaking titles, including the “Longest Video Livestream” (by The Mohammed Bin Rashid Al Maktoum Global Initiatives and pan Arab influencer Hassan Suleiman), the “Largest Donation for Medical Treatment”, and the “Most Awareness Ribbons Made in One Hour”.
On the tech front, the UAE also claims several prestigious firsts, including “First 3D-Printed Laboratory”, while the world-renowned Burj Khalifa hangs on to its title of “World’s Tallest Building”.