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beIN SPORTS Partners With Twitter For FIFA World Cup 2022

Twitter will share beIN content from every World Cup match with sports fans.

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bein sports partners with twitter for fifa world cup 2022

The beIN Media Group and its sports channel beIN SPORTS is the official broadcaster of the FIFA World Cup; this year hosted in Qatar in November 2022. To aid the distribution of its content, beIN has now entered a strategic partnership with social media powerhouse Twitter, which will see beIN providing exclusive content from the upcoming event.

beIN SPORTS will share and highlight important match moments throughout the event, giving brands more sponsorship opportunities through Twitter Amplify. The partnership will see 320 videos distributed, with highlights, analysis, and a summary of the important events from each match being shared through the @beINSPORTS Twitter account.

“We have seen a 74% increase in the monthly average volume of football content circulation among the platform’s users compared to the past 12 months. For example, Saudi Arabia alone recorded over 53 million tweets about football so far this year,” says Kinda Ibrahim, Twitter Head of Media Partnerships for the Middle East, Africa, & Turkey.

BeIN SPORTS is the region’s largest broadcaster, and fans will be treated to real-time coverage that will help to contribute to the atmosphere of this exciting event.

Also Read: Saudi Arabia To Require Individuals To Procure Social Media Ad Licenses

“As one of the official media outlets that broadcast the FIFA World Cup Qatar 2022 in 24 countries within the Middle East and North Africa, our teams of talent will work hard to deliver the best content and sports media coverage through the latest advanced technologies creating lasting memories in the minds of millions of followers across the region,” says Faisal Mahmoud Al Raisi, Digital Media Director, beIN Middle East & North Africa.

In a recent survey by GWI, over 261 million Twitter users admitted to following at least one major football-related account, with 72% praising the quality of the sports content, highlighting the value that the beIN and Twitter partnership can bring to everyone involved — including the fans.

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Yango Ride Expands Corporate Transport Service In Abu Dhabi

Known as Yango Rides for Business, the solution aims to simplify business travel management for companies operating across Emirates.

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yango ride expands corporate transport service in abu dhabi

Yango Ride, a global ride-hailing service under the Yango Group, has extended its corporate transport solution, Yango Rides for Business, to Abu Dhabi. Initially launched in Dubai in 2024, the company is now expanding in a bid to simplify business travel for companies operating between both Emirates.

Yango Rides for Business offers a streamlined way to handle employee transportation through a single platform. Instead of dealing with the hassle of prepayments or reimbursement claims, businesses will be able to consolidate all ride expenses under a single corporate account that’s billed monthly. The setup makes it easier to track spending while ensuring expenses remain fully tax-deductible.

A key advantage of the service is its flexibility, allowing managers to set ride permissions and budget limits for employees and clients. Businesses can tailor transport solutions based on team needs — whether for daily commutes or specific travel requirements. Additionally, a dedicated account management system provides real-time analytics, enabling firms to monitor usage patterns and optimize costs.

Islam Abdul Karim, Regional Head of Yango Middle East, highlighted the importance of this expansion, explaining: “Abu Dhabi’s 4.5% economic growth in Q3 2024 reflects a thriving business environment where seamless mobility is essential for productivity. Yango Rides for Business simplifies corporate transportation, reducing administrative tasks and optimizing costs. By providing a centralized solution, we help companies ensure smooth employee travel experiences, supporting efficiency and growth in this dynamic market”.

Also Read: Dubai Teams Up With Elon Musk’s Boring Company For “Dubai Loop”

Meanwhile, Ivan Kaplunovich, Head of Yango Rides for Business, emphasized the benefits of the service, adding: “Today’s businesses need to balance cost efficiency with flexibility in a fast-changing environment. Yango Rides for Business gives companies a seamless way to manage corporate transportation — from controlling expenses and booking rides to simplifying billing and generating custom reports. With this level of flexibility, businesses can stay focused on growth, innovation, and delivering value”.

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