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beIN SPORTS Partners With Twitter For FIFA World Cup 2022
Twitter will share beIN content from every World Cup match with sports fans.

The beIN Media Group and its sports channel beIN SPORTS is the official broadcaster of the FIFA World Cup; this year hosted in Qatar in November 2022. To aid the distribution of its content, beIN has now entered a strategic partnership with social media powerhouse Twitter, which will see beIN providing exclusive content from the upcoming event.
beIN SPORTS will share and highlight important match moments throughout the event, giving brands more sponsorship opportunities through Twitter Amplify. The partnership will see 320 videos distributed, with highlights, analysis, and a summary of the important events from each match being shared through the @beINSPORTS Twitter account.
“We have seen a 74% increase in the monthly average volume of football content circulation among the platform’s users compared to the past 12 months. For example, Saudi Arabia alone recorded over 53 million tweets about football so far this year,” says Kinda Ibrahim, Twitter Head of Media Partnerships for the Middle East, Africa, & Turkey.
BeIN SPORTS is the region’s largest broadcaster, and fans will be treated to real-time coverage that will help to contribute to the atmosphere of this exciting event.
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“As one of the official media outlets that broadcast the FIFA World Cup Qatar 2022 in 24 countries within the Middle East and North Africa, our teams of talent will work hard to deliver the best content and sports media coverage through the latest advanced technologies creating lasting memories in the minds of millions of followers across the region,” says Faisal Mahmoud Al Raisi, Digital Media Director, beIN Middle East & North Africa.
In a recent survey by GWI, over 261 million Twitter users admitted to following at least one major football-related account, with 72% praising the quality of the sports content, highlighting the value that the beIN and Twitter partnership can bring to everyone involved — including the fans.
News
HUMAIN & NVIDIA Partner To Build Saudi AI Factories Of The Future
In a push to position the Kingdom as a global AI hub, the partnership will co-develop next-gen AI infrastructure, digital twins, and workforce training.

HUMAIN, the AI-focused subsidiary of Saudi Arabia’s Public Investment Fund, has announced a strategic partnership with NVIDIA to build the infrastructure powering Saudi Arabia’s next industrial revolution: AI factories capable of driving massive-scale innovation and digital transformation.
The partnership reflects HUMAIN’s plans to turn the Kingdom into a global AI powerhouse by building new infrastructure, real-world applications, and investing in talent. Through the alliance, HUMAIN and NVIDIA will construct hyperscale AI data centers, digital twins, and launch national upskilling programs.
At the heart of the partnership is HUMAIN’s plan to deploy AI factories with a capacity of up to 500 megawatts, fueled by hundreds of thousands of NVIDIA GPUs over the next five years. Phase one includes the installation of 18,000 NVIDIA GB300 Grace Blackwell superchips and InfiniBand networking, creating one of the world’s most powerful AI supercomputing environments.
These centers will provide the scale and security needed to support innovation across Saudi Arabia’s industries — from energy and logistics to healthcare and finance.
“AI, like electricity and the internet, is essential infrastructure for every nation,” said Jensen Huang, founder and CEO of NVIDIA. “Together with HUMAIN, we are building AI infrastructure for the people and companies of Saudi Arabia to realize the bold vision of the Kingdom”.
HUMAIN will also leverage NVIDIA Omniverse to drive the next phase of industrial transformation — physical AI. By simulating and optimizing complex environments in digital twin form, sectors like manufacturing, utilities, and logistics can operate more efficiently, safely, and sustainably.
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“Our partnership with NVIDIA is a bold step forward in realizing the Kingdom’s ambitions to lead in AI and advanced digital infrastructure,” said Tareq Amin, CEO of HUMAIN. “Together, we are building the capacity, capability, and a new globally enabled community to shape a future powered by intelligent technology and empowered people”.
In tandem with infrastructure development, HUMAIN and NVIDIA will also launch large-scale AI education and training initiatives, designed to upskill thousands of Saudi professionals in advanced AI, robotics, and digital twin technologies.
These efforts will contribute to building a self-sustaining AI ecosystem and support Saudi Arabia’s Vision 2030 ambitions for economic diversification and digital leadership.