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Cisco Highlights 2024 Cybersecurity Trends Ahead Of Black Hat MEA
The company has revealed a rise in identity-based and ransomware attacks during Q3, plus revealed its own AI-ready security solutions.
In the lead-up to Black Hat MEA 2024 in Riyadh (November 26-28), Cisco, a global leader in networking and security, has unveiled the critical cybersecurity trends observed during the third quarter of 2024. The insights, drawn from the research of Cisco Talos (the firm’s renowned threat intelligence team) point to a significant surge in identity-based and ransomware attacks.
Between July and September 2024, identity-focused attacks (most notably those targeting credential theft), surged, representing 25% of Cisco’s incident response cases. These types of intrusions have become increasingly prevalent due to the accessibility of simple-to-use hacking tools.
Meanwhile, ransomware attacks continued to dominate the threat landscape, constituting approximately 40% of cases. The quarter saw the emergence of several new ransomware variants such as RansomHub, DragonForce and RCRU64, in addition to recurring threats like BlackByte and Cerber.
Education, financial services and the manufacturing industry faced the brunt of these attacks, collectively accounting for over 30% of reported breaches. This pattern mirrors trends identified in earlier quarters of 2024, suggesting hackers are consistently and deliberately targeting these industries.
Salman Faqeeh, Managing Director of Cisco Saudi Arabia, stated: “The rise in identity-based attacks and persistent ransomware threats reflect the evolving cyber landscape. At Cisco, our priority is equipping customers with advanced security solutions to bolster their digital resilience.” He added, “Black Hat MEA is an ideal forum to share threat insights and unveil our innovations that mitigate identity-based attacks, prevent breaches, and close exploit gaps”.
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At Black Hat MEA 2024, Cisco will serve as a Strategic Sponsor under the theme “Innovating a New Era of Security,” showcasing its latest advancements in cybersecurity. A particular focus will be on securing AI-powered data centers and distributed environments, ensuring robust protection across all devices and applications.
Splunk, a cybersecurity company which is now part of Cisco, will also exhibit its own cutting-edge solutions, including next-generation Security Operations Centres (SOC) and tools for Operational Technology (OT) environments. Finally, Lothar Renner, Managing Director of Cisco Security, EMEA, is set to deliver a keynote titled “Redefining Security in the Age of AI,” spotlighting Cisco’s forward-looking approach to security in the evolving threat landscape.
Attendees at Black Hat MEA 2024 can visit Cisco at booth H1-T20 at the Riyadh Exhibition & Conference Centre between November 26-28.
News
Instagram Redraws Its Wordmark And The Internet Reads “Instagzam”
Instagram’s first wordmark refresh in a decade arrives with new fonts, a restrained gradient — and a Reddit verdict of sidegrade.
Although Instagram’s famous camera icon hasn’t changed, the company has refreshed the handwritten wordmark at the top of its app. This is the first redesign we’ve seen in ten years, and one the internet promptly set about renaming.
“The wordmark at the top of the app hasn’t changed in 10 years, so it was time for a refresh,” Instagram head Adam Mosseri wrote in a post on August 13, describing the new version as “cleaner and more modern” while keeping references to the original design.
Instagram says its team explored hundreds of options — all-caps lettering, camera-inspired concepts, even literal handwriting — before returning to script. “Script reflects individuality, so referencing that felt right,” Instagram director of product design Jasmine Probst said in Meta’s announcement. “The new wordmark is bolder and simpler, with touches of unexpectedness. It cues individual expression, a personal voice, both of which have always been core to Instagram”.
The wordmark is part of a broader brand overhaul: an updated Instagram Sans typeface, two new fonts — the hand-drawn Instagram Pen and Instagram Mono — plus refreshed motion and layouts, and more restrained use of the signature gradient. The wordmark is rolling out globally now, with the rest arriving throughout 2026 and beyond.
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The design mixes cursive and print lettering, some characters connected and others floating free. That hybrid approach, combined with unusually shaped “s” and “r” characters, led some users to conclude the logo actually reads “Instagzam”. On the r/logodesign subreddit, one user said the wordmark looked “fan-made,” like something built in Canva; another called it “an unsettling mix of manuscript and cursive”; a third summarized it as a “sidegrade” — or, inevitably, a “zidegrade”.
Not everyone was hostile to the new look. Some found the half-cursive design stylish and surprisingly readable, while others called it an improvement on its predecessor, and one commenter argued Instagram was simply adopting minimalist branding later than everyone else. Either way, the platform now has a refreshed identity, three updated fonts, and an unofficial new pronunciation.
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