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Daleel Expands To UAE, Tapping Into $44B Finance Market
The Bahrain-based company offers a personalized financial marketplace with regional expansion supported by investors Flat6Labs and Salica.
Daleel, a personalized financial marketplace originally founded in Bahrain, has officially entered the UAE market supported by notable investors, including Flat6Labs and Salica. Known for its ability to connect customers with tailored financial products, Daleel has gained significant traction in its home country, and the company is now eying the wider Middle East’s massive personal finance market, valued at an estimated $44.4 billion.
The platform’s UAE debut was hosted at Visa’s CEMEA Market Support Center in Dubai, marking another milestone for Daleel. The company gained regional attention when it clinched first place and $40,000 in funding at the 2023 Visa Everywhere Initiative finals in Saudi Arabia.
Daleel’s expansion is supported by notable investors, including Flat6Labs and Salica. At the launch event, several key figures in the fintech and financial sectors were present, including Daleel’s co-founders, CEO PK Shrivastava and COO Ridaa Shah.
Reflecting on the launch, PK Shrivastava said, “Launching in the UAE is a landmark moment for the company, and we are pleased to do so alongside Visa, who have championed us from the start. There is a real demand across the region for personalized finance, and we believe this is the right time to expand our marketplace to connect more customers with the best financial solutions”.
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Daleel’s team combines expertise in open banking, finance, and technology, which has enabled the company to refine its platform for the regional market. Their data-driven system is designed to quickly match customers with financial products, ranging from credit cards and mortgages to savings accounts, offering personalized options in seconds. This transparency and efficiency benefit consumers while providing financial institutions with more cost-effective ways to acquire customers and create data-informed products.
Looking ahead, Daleel plans to secure an open finance license in 2025, which will allow even deeper integration with financial institutions. The company’s ultimate goal is to build a financial ecosystem where decisions that used to take weeks can now be made in minutes, empowering users to achieve better financial outcomes.
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Checkout.com Set To Launch Card Issuing In The UAE
The payment service provider’s expansion is a first-of-its-kind investment and could reshape digital transactions across the region.
Checkout.com is laying the groundwork to become the first global payments platform to introduce card issuing in the United Arab Emirates — a move that could reshape how businesses in the region manage financial transactions.
The company plans to roll out its domestic card issuance offering in the UAE by 2026, subject to regulatory approval. The launch would give businesses the tools to issue both physical and virtual branded cards. This, in turn, opens up new ways to reward customers, streamline expense processes, and handle B2B payouts efficiently.
Checkout.com’s CEO and Founder, Guillaume Pousaz, revealed the plans during Thrive Abu Dhabi, the firm’s debut conference in the Emirates. Joined on stage by Remo Giovanni Abbondandolo, General Manager for MENA, Pousaz presented to an audience of over 150 partners and merchants at Saadiyat Island. Also in attendance was H.E. Omar Sultan Al Olama, the UAE’s Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications.
Abbondandolo highlighted the strategic importance of the announcement: “As a global business, we focus on bringing products to markets that our customers want and need. Today’s announcement is proof of our commitment to the MENA region and its rising influence in the digital economy. The appetite for innovation here is real, and we’re proud to be building the infrastructure that powers it”.
One early adopter of Checkout.com’s UAE acquiring services is Headout, a travel experiences marketplace, which recently named the payment provider as its main partner in Europe. The company has already begun card issuing there and is keen to expand that offering into MENA once approval is granted.
The expansion of services in the UAE and beyond builds on Checkout.com’s track record in the region. It was the first global payments firm to secure a Retail Payment Services license from the UAE’s Central Bank and was instrumental in rolling out Mada and Apple Pay in both the UAE and Saudi Arabia.
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The firm has also been rolling out new products: One of the latest is Flow Remember Me, currently in beta testing. It allows shoppers to store their card information once and access it across Checkout.com’s entire network, potentially cutting checkout times by up to 70%.
Earlier this year, Checkout.com also introduced Visa Direct’s Push-to-Card solution in the UAE, enabling both domestic and international payouts. Its collaboration with Mastercard has grown as well, making it easier for businesses to send funds directly to third-party cards securely and quickly.
With regional tech ambitions on the rise — spurred by initiatives like Saudi Arabia’s Vision 2030 and the UAE’s 2031 Agenda — Checkout.com sees its role as one of a key enabler. “Our mission is to help ambitious businesses navigate the complexity of payments, so they can move faster, go further, and make the most of every opportunity,” said Abbondandolo. “In MENA, performance is personal. It’s local. It’s built on trust. And when payments perform, businesses thrive”.
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