News

Daleel Expands To UAE, Tapping Into $44B Finance Market

The Bahrain-based company offers a personalized financial marketplace with regional expansion supported by investors Flat6Labs and Salica.

Published

1 year ago

January 20, 2025

Nour Nasir

daleel expands to uae tapping into $44 billion finance market

Daleel, a personalized financial marketplace originally founded in Bahrain, has officially entered the UAE market supported by notable investors, including Flat6Labs and Salica. Known for its ability to connect customers with tailored financial products, Daleel has gained significant traction in its home country, and the company is now eying the wider Middle East’s massive personal finance market, valued at an estimated $44.4 billion.

The platform’s UAE debut was hosted at Visa’s CEMEA Market Support Center in Dubai, marking another milestone for Daleel. The company gained regional attention when it clinched first place and $40,000 in funding at the 2023 Visa Everywhere Initiative finals in Saudi Arabia.

daleel expands to uae

Daleel’s expansion is supported by notable investors, including Flat6Labs and Salica. At the launch event, several key figures in the fintech and financial sectors were present, including Daleel’s co-founders, CEO PK Shrivastava and COO Ridaa Shah.

Reflecting on the launch, PK Shrivastava said, “Launching in the UAE is a landmark moment for the company, and we are pleased to do so alongside Visa, who have championed us from the start. There is a real demand across the region for personalized finance, and we believe this is the right time to expand our marketplace to connect more customers with the best financial solutions”.

Also Read: How (And Why) To Start A Tech Business In Dubai

Daleel’s team combines expertise in open banking, finance, and technology, which has enabled the company to refine its platform for the regional market. Their data-driven system is designed to quickly match customers with financial products, ranging from credit cards and mortgages to savings accounts, offering personalized options in seconds. This transparency and efficiency benefit consumers while providing financial institutions with more cost-effective ways to acquire customers and create data-informed products.

Looking ahead, Daleel plans to secure an open finance license in 2025, which will allow even deeper integration with financial institutions. The company’s ultimate goal is to build a financial ecosystem where decisions that used to take weeks can now be made in minutes, empowering users to achieve better financial outcomes.

News

At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

Published

6 days ago

May 20, 2026

Nour Nasir

at io 2026 sundar pichai concedes ai must deliver real value

Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.