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Google Pay To Arrive In Saudi Arabia In 2025
The debut aligns with the Kingdom’s Vision 2030 and supports the country’s push towards a cashless economy and rapid digital growth.
Google Pay will officially debut in Saudi Arabia in 2025, thanks to a new agreement between the Saudi Central Bank (SAMA) and Google. The digital wallet will seamlessly integrate with mada, the Kingdom’s national payment network.
This move ties into SAMA’s broader push to enhance Saudi Arabia’s digital payments landscape, a cornerstone of Vision 2030 — an ambitious initiative aimed at reducing the economy’s reliance on oil. By introducing secure, world-class digital payment systems, the central bank aims to lower cash usage and build a more robust digital payments infrastructure.
Once launched, Google Pay will offer Saudi users a streamlined way to shop in-store, online, and through apps, while also letting them manage their cards via Google Wallet. The growing popularity of card payments in the Kingdom reflects the government’s ongoing efforts to encourage a cashless society through advanced electronic payment solutions.
Saudi Arabia has set an ambitious target of reaching 70% non-cash transactions by 2030, with programs like SARIE playing a vital role in this transformation. Such initiatives, backed by government support and private partnerships, are helping drive the Kingdom toward greater adoption of digital payments.
Also Read: A Guide To Digital Payment Methods In The Middle East
The country’s digital payments market is projected to grow by 6.96% annually from 2025 to 2028, reaching $87.14 billion by 2028, according to Statista.
Progress is already evident: SAMA reports that by 2023, 70% of all retail consumer payments were made electronically, a jump from 62% in 2022. This milestone also serves as a key performance indicator (KPI) for the Financial Sector Development Program (FSDP), which aims to modernize the Kingdom’s financial system.
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Lebanon Ministers Meet Visa Over National Digital Payment Platform
Finance and technology ministers say a comparative study and roadmap will follow before any decision on adopting a model.
Lebanon’s finance and technology ministers met representatives from Visa last week to discuss a proposed unified national digital payment platform for government services, according to a readout from the Ministry of Finance.
The meeting brought together Finance Minister Yassin Jaber, Minister of State for Technology and Artificial Intelligence Kamal Shehadeh, a Visa delegation, and experts from both ministries. Discussion focused on whether Lebanon could establish a single platform through which citizens and institutions would pay taxes, fees, fines and other official transactions electronically, using mobile phones and other digital channels.
The Visa delegation presented examples from countries that have adopted unified government payment platforms, including the United Arab Emirates, Singapore, Estonia and Jordan. According to the readout, the examples were presented as having increased collection rates and expanded financial inclusion.
Talks covered settlement mechanisms, direct transfer to the treasury account, financial reconciliation, risk management, cybersecurity, fees, and an operational model that would involve the private sector. The parties agreed to continue technical and institutional consultations, prepare a comparative study, and develop an implementation roadmap before any decision on adopting a model for Lebanon.
Jaber said the Ministry of Finance had already enabled citizens to pay using credit cards and e-wallets through transfer companies, but described the proposed platform as a further step. He framed the development of electronic payment and collection systems as a priority within the ministry’s modernization plan.
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Shehadeh outlined the citizen-facing concept as a single mobile application through which users could settle obligations to ministries, government institutions and other bodies.
“The idea, in short, is that any citizen downloads an application on their mobile phone, through which they can pay all service obligations for all ministries, government institutions, or those owned by the Lebanese state, and others as well, as the platform is not limited only to state institutions,” he said.
Shehadeh added that the platform would not displace banks and money transfer companies that currently provide collection services to the state, calling it complementary to their work.
