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Declining Gaming Revenues Bring Middle East Opportunities
The global gaming industry faces plenty of challenges, but the Middle East’s investments have resulted in growth opportunities and regional resilience.
Ask a casual observer about the state of the gaming industry, and they’ll likely tell you that it’s in fine health. After all, this vast landscape of big-studio and indie developers, consoles, and cloud-based services rakes in billions each year.
However, despite headline-grabbing news such as Microsoft’s recent $75 billion acquisition of Activision Blizzard, a closer examination reveals several underlying challenges. Despite initial surges during the pandemic, gaming usage and revenues have declined due to factors like inflation. Business Insider recently reported a 2.3% decrease in US gaming revenue in 2023 compared to the previous year, signaling a shift in consumer behavior that includes reduced gaming hours per week.
Analyst Matthew Ball’s assessment of the industry’s state highlights a concerning trend of layoffs, with a significant increase observed in 2024. Substantial cuts within Microsoft Gaming have impacted approximately 8% of its workforce. Meanwhile, key departures from Blizzard add to the industry’s instability.
While these layoffs have global implications, the Middle East and North Africa (MENA) region presents a unique opportunity amidst the industry’s challenges. With a rapidly growing gaming market and substantial government investments, countries like Saudi Arabia and the UAE are aiming to establish themselves as global hubs.
Also Read: Top 10 Best Video Games Set In The Middle East
Saudi Arabia’s Savvy Games Group, backed by a $38 billion investment from PIF, seeks to bolster the Kingdom’s gaming industry and emerge as a global leader. Similarly, the UAE’s ambitious Dubai Program for 2033 aims to position Dubai among the top 10 cities in the gaming industry by boosting its digital economy and GDP.
These initiatives could offer insulation against the industry’s turbulence while creating growth opportunities for regional gaming companies. By diversifying their economies and investing in long-term development, Middle Eastern countries are demonstrating a strategic approach distinct from the short-term profit-driven motives seen elsewhere in the industry.
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“AI Seal” Certification Now Required For Dubai Gov Partnerships
The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.
Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.
Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.
The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.
Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.
Also Read: Top Free AI Chatbots Available In The Middle East
The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.
All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.
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