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UAE Introduces Program To Bolster Intellectual Property

The launch of the IP Ecosystem program will protect creators, boost growth, and attract foreign investment amidst a surge in trademark filings.

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uae introduces program to bolster intellectual property
UAE Ministry Of Economy

The UAE’s Ministry of Economy has unveiled a program geared towards enhancing the protection of intellectual property, amidst a notable uptick in trademark filings within the UAE.

The IP Ecosystem initiative is poised not only to assist inventors and innovators in safeguarding their creations but also to serve as a driver of growth, attracting increased foreign investment, stated Minister of the Economy Abdulla bin Touq on Wednesday.

“The UAE recognizes the importance of putting in place an integrated legislative framework that promotes and encourages creativity, innovation and comprehensive intellectual property protection for talented individuals, skilled professionals, creators, innovators and entrepreneurs in the country,” explained Minister of the Economy Abdulla bin Touq.

The program is also aligned with the UAE’s vision of becoming a global hub for the new economy and the most prosperous society worldwide by 2031. The IP Ecosystem program is underpinned by 11 initiatives encompassing pivotal economic and creative sectors of the UAE, including bolstered backing for new technologies alongside student outreach endeavors.

Upgrading the protections afforded under IP laws and facilitating growth for research and development-centric projects are core tenets of the new initiative. Additionally, the UAE government aims to elevate ministry services, particularly in artificial intelligence, positioning them as nationally marketable products on the international stage.

Also Read: Declining Gaming Revenues Bring Middle East Opportunities

With the UAE prioritizing the advancement of creators and innovators as part of its new economy agenda, there has been a substantial surge in trademark applications during 2023. Ministry of Economy data revealed a nearly 10% year-on-year increase in trademark application filings.

Moreover, registered trademarks experienced an uptick of nearly 3%, while registrations for intellectual works soared by a massive 29.5%. Patent applications also witnessed a robust annual surge of 19.5%, totaling 3,415 last year.

The UAE’s legislative and policy strides in recent years have led to substantial expansion in the new economy sectors, with an increasing number of individuals and companies capitalizing on the nation’s growth potential. As of November, the ministry reported that the tally of business licenses tied to creative activities registered in the country had reached 932,000 by the close of the first half of 2023.

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Google Launches Flow And Gemini Photo-To-Video In MENA

Creators in the Middle East and North Africa can now use Gemini to turn photos into short videos, and access Google’s new AI filmmaking tool, Flow.

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google launches flow and gemini photo to video in mena
Google

Google has rolled out new AI-powered creative tools across the Middle East and North Africa, including a photo-to-video feature in Gemini and the regional launch of its AI filmmaking platform, Flow.

The photo-to-video tool is available to Gemini Advanced users on Pro and Ultra plans. It allows users to transform still images into animated, sound-enhanced video clips up to eight seconds long. To use the feature, users select “Videos” from the Gemini prompt menu, upload an image, and describe the desired animation and audio. The tool then generates a short video that can be shared or downloaded directly from the interface.

Designed to animate static moments, the feature supports a range of creative use cases — from bringing illustrations and paintings to life to adding movement to everyday scenes or natural landscapes.

Alongside this, Google is launching Flow: a more advanced platform for AI-assisted video creation. Built on Google’s Veo, Imagen, and Gemini models, Flow is designed for both professional filmmakers and beginners looking to build scenes, experiment with visuals, or explore new storytelling formats.

Flow includes tools such as:

  • Camera Controls for setting motion paths, angles, and perspectives.
  • Scenebuilder for extending or linking shots with smooth transitions and consistent subjects.
  • Asset Management for organizing prompts and generated material.

Also Read: Getting Started With Google Gemini: A Beginner’s Guide

Flow is now accessible in Arabic and across MENA markets. Google reports over 40 million Veo 3 video generations have been made across Gemini and Flow in the past seven weeks alone. All content includes a visible AI watermark and an invisible SynthID marker to ensure traceability.

Both Flow and Gemini’s photo-to-video tools are available through Google’s subscription-based AI tiers.

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