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Deezer Announces A New Brand Identity And Logo
The company rebranded itself in time for yesterday’s Deezer Drop, a celebratory event at La Gaîté Lyrique in Paris.
After restructuring the way royalties are issued to musicians, veteran streaming platform Deezer has now reinvented itself as an “experience services platform”, along with a bold new logo and color scheme.
“We have transformed Deezer over the past two years, and today marks a key milestone as we introduce our new identity and logo while showcasing how our product is evolving into a platform where people can experience and live the music in a way that cannot be found anywhere else,” explained Jeronimo Folgueira, CEO, Deezer. “Love for music and helping people be and belong through music have always been at the heart of Deezer, and it is time for us to embark on this new journey where we reinforce that commitment to fans, artists, and partners”.
The company’s new visual profile and unique purple heart logo are said to represent the brand’s new direction. Meanwhile, Deezer is also introducing an improved user experience and design to its app, helping to inspire and empower music fans through more personalized suggestions.
“Refreshing our visual identity gives us an opportunity to tell our story in a more emotional way, connecting with music fans, artists, and strategic partners through visual cues that let people know that with Deezer, they can live the music to the fullest,” said Deezer CMO Maria Garrido. “It’s a necessary step in our evolution as a brand and as a company, ushering in a new era and empowering everyone to be and belong through music”.
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Although Deezer was once one of the originators of streaming music, the platform has lagged behind the likes of Spotify for some time. This year, Deezer is making a comeback, with a new Android Auto app and a recent partnership with telco Orange in France.
The company has also jumped on the AI bandwagon, with a new music discovery feature called Deezer Flow that can identify moods and genres and suggest new artists and tracks.
The new brand was revealed on November 7th at the celebratory Drop event at La Gaîté Lyrique in Paris.
News
Alienware Just Announced Six New Gaming Monitors
The new models include three QD-OLED and three budget-friendly QHD options, expanding the company’s lineup for all gamers.
Alienware has just updated its gaming monitor lineup with six new additions, including the highly anticipated Alienware 27 4K QD-OLED Monitor. The latest wave of releases is set to reach more gamers than ever, offering high-end QD-OLED displays alongside more budget-friendly options.
The latest displays clearly show that the company is doubling down on QD-OLED with three new models sporting the technology. A redesigned Alienware 34 Ultra-Wide QD-OLED Monitor is also making a return, further refining what is already a fan-favorite display.
A Unified Design: The AW30 Aesthetic
All six monitors feature Alienware’s new AW30 design language, first introduced at CES. The AW30 aesthetic brings a futuristic, minimalist look that unites the entire lineup under a cohesive visual identity.
Pushing QD-OLED Even Further
The refreshed Alienware 34 Ultra-Wide QD-OLED Monitor (AW3425DW) builds on its predecessor’s success with a 240Hz refresh rate (up from 175Hz) and HDMI 2.1 FRL support. It also gains G-SYNC Compatible certification alongside AMD FreeSync Premium Pro and VESA AdaptiveSync, ensuring ultra-smooth performance. With a WQHD (3440×1440) resolution and an 1800R curve, this display enhances immersion for both gaming and cinematic experiences.
For those who crave speed, the Alienware 27 280Hz QD-OLED Monitor (AW2725D) pairs a high refresh rate with QHD resolution, balancing sharp visuals with ultra-smooth gameplay. Meanwhile, the Alienware 27 4K QD-OLED Monitor (AW2725Q) delivers stunning clarity with an industry-leading pixel density of 166 PPI, making it the sharpest OLED or QD-OLED monitor available.
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Worried about OLED burn-in? Alienware’s entire QD-OLED lineup comes with a three-year limited warranty covering burn-in concerns, offering peace of mind for gamers investing in these high-end displays.
Bringing QHD To A Wider Audience
Alongside QD-OLED, Alienware is also releasing three new QHD gaming monitors aimed at more price-conscious gamers. The Alienware 34 Gaming Monitor (AW3425DWM), Alienware 32 Gaming Monitor (AW3225DM), and Alienware 27 Gaming Monitor (AW2725DM) provide a range of sizes and formats to suit different preferences:
- The Alienware 34 Gaming Monitor (AW3425DWM): An ultrawide (WQHD) option for a panoramic, immersive experience.
- The Alienware 32 Gaming Monitor (AW3225DM): A standard 16:9 panel for a traditional but expansive desktop setup.
- The Alienware 27 Gaming Monitor (AW2725DM): A 27” display offering the same performance in a more compact form factor.
All three gaming monitors feature a fast 180 Hz refresh rate, a 1ms gray-to-gray response time, and support for NVIDIA G-SYNC, AMD FreeSync, and VESA AdaptiveSync to eliminate screen tearing. Additionally, with 95% DCI-P3 color coverage and VESA DisplayHDR400 certification, these displays deliver vibrant colors and high dynamic range for lifelike visuals.
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