News

Dubai Expands Content Creators Program To Health & Science

The newest phase of the initiative trains digital storytellers to communicate medical topics clearly and credibly.

Published

12 months ago

October 8, 2025

Nour Nasir

dubai expands content creators program to health and science

Dubai Media Office

Dubai has launched the second phase of its Content Creators Program, led by the Dubai Press Club (DPC) in partnership with Dubai Health, to raise the quality of health and science content across digital media.

The initiative builds on Dubai’s push to professionalize local content creation. It trains creators to turn complex medical information into clear, reliable stories that connect with wider audiences and support national health awareness. Participants will learn to simplify technical topics and use digital storytelling to present them accurately and responsibly across platforms.

Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of DPC, said the move reinforces Dubai’s media strategy. “Dubai continues to invest in nurturing creative talent and placing media at the heart of its development strategies,” she said. “The latest phase, focusing on health, reflects our commitment to building a professional, knowledge-driven media landscape”.

Dr. Amer Sharif, CEO of Dubai Health and President of Mohammed Bin Rashid University of Medicine and Health Sciences, said the partnership marks “a new chapter in health media,” joining creativity with scientific accuracy to build a more informed public. He noted that linking the media and health sectors helps ensure accurate, engaging communication keeps pace with innovation in healthcare.

Training is delivered with support from TikTok, YouTube, Dubai Media Academy, Edraak Media Academy, Artificial Intelligence Journalism for Research and Forecasting, Blinx, and The Collective Mind. Sessions cover storytelling, AI-assisted production, and short-form video creation for social platforms such as Instagram and YouTube.

Also Read: Abu Dhabi Sets 2027 Target For AI-Run Government

Running until November 2025, the phase targets young creators, healthcare professionals, and media students. It follows the first edition of the program, launched with the Ministry of Economy, which focused on business and economic content. That phase produced a cohort of digital creators now active across UAE media platforms.

By shifting focus to health and science, Dubai is linking its media development agenda with public awareness — an intersection that’s becoming central to the region’s digital growth.

News

NEOPAY Wants To Follow Merchants Across Channels And Borders

A controlling 65% stake in noon payments would give NEOPAY access to marketplace sellers, online merchants and the payment flows they generate.

Published

1 day ago

October 5, 2026

Nour Nasir

neopay wants to follow merchants across channels and borders

It’s been a long time since checkouts were single defined places. A merchant might take payments at a physical register, on its own website and through an online marketplace, sometimes in more than one country. NEOPAY wants to follow those transactions wherever they happen.

The UAE payments company has entered into an agreement to acquire a 65% controlling stake in noon payments. NEOPAY already runs the acquiring infrastructure that lets merchants accept card payments, along with omnichannel acceptance and a merchant services platform. This new deal would add noon payments’ embedded payments platform, e-commerce gateway and merchant network across the UAE, Saudi Arabia and Egypt. That would considerably expand both NEOPAY’s digital commerce capabilities and its regional reach.

For merchants, the attraction is a single provider for online and in-store payments, plus faster settlements, data and analytics, and value-added financial services.

“Payments should be simple, reliable, and built for the markets they serve,” said Faraz Khalid, CEO of noon. His counterpart at NEOPAY, Vibhor Mundhada, added: “We have built a strong payments business in the UAE, and our ambition is now to take that capability across the region”. The acquisition, Mundhada added, would “expand our footprint into Saudi Arabia and Egypt” while reinforcing NEOPAY’s position at home.

Also Read: In Kuwait, Your Surgeon Might Be Operating From Another Country

NEOPAY is also keen to point out potential payment volume increases. The company says noon payments’ integrations with marketplace sellers and online merchants create high transaction density in some of the region’s fastest-growing digital commerce segments. It also believes control of the business would give it access to those merchant relationships and payment flows, and speed up the rollout of alternative payment methods and installment options.

The combined roadmap targets faster merchant onboarding, better payment performance, tighter fraud controls and embedded financial services. The deal could also strengthen cross-border payments and settlement along key regional commerce corridors.