News

Dubai Expands Content Creators Program To Health & Science

The newest phase of the initiative trains digital storytellers to communicate medical topics clearly and credibly.

Published

1 year ago

October 8, 2025

Nour Nasir

dubai expands content creators program to health and science

Dubai Media Office

Dubai has launched the second phase of its Content Creators Program, led by the Dubai Press Club (DPC) in partnership with Dubai Health, to raise the quality of health and science content across digital media.

The initiative builds on Dubai’s push to professionalize local content creation. It trains creators to turn complex medical information into clear, reliable stories that connect with wider audiences and support national health awareness. Participants will learn to simplify technical topics and use digital storytelling to present them accurately and responsibly across platforms.

Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of DPC, said the move reinforces Dubai’s media strategy. “Dubai continues to invest in nurturing creative talent and placing media at the heart of its development strategies,” she said. “The latest phase, focusing on health, reflects our commitment to building a professional, knowledge-driven media landscape”.

Dr. Amer Sharif, CEO of Dubai Health and President of Mohammed Bin Rashid University of Medicine and Health Sciences, said the partnership marks “a new chapter in health media,” joining creativity with scientific accuracy to build a more informed public. He noted that linking the media and health sectors helps ensure accurate, engaging communication keeps pace with innovation in healthcare.

Training is delivered with support from TikTok, YouTube, Dubai Media Academy, Edraak Media Academy, Artificial Intelligence Journalism for Research and Forecasting, Blinx, and The Collective Mind. Sessions cover storytelling, AI-assisted production, and short-form video creation for social platforms such as Instagram and YouTube.

Also Read: Abu Dhabi Sets 2027 Target For AI-Run Government

Running until November 2025, the phase targets young creators, healthcare professionals, and media students. It follows the first edition of the program, launched with the Ministry of Economy, which focused on business and economic content. That phase produced a cohort of digital creators now active across UAE media platforms.

By shifting focus to health and science, Dubai is linking its media development agenda with public awareness — an intersection that’s becoming central to the region’s digital growth.

News

Abu Dhabi’s Robot Kitchen Is Serving Up Biryani, Not Burgers

Circus SE wants to put a tiny automated factory inside the buildings where Gulf residents live and work, bypassing part of last-mile delivery.

Published

6 days ago

October 20, 2026

Nour Nasir

abu dhabi's robot kitchen is serving up biryani not burgers

Circus SE

The most telling thing about a new autonomous kitchen now running in Abu Dhabi’s Marina Square is what it won’t cook:

“We don’t do fast food,” says Nikolas Bullwinkel, Founder and CEO of Circus SE. “We’ve actively decided not to build a machine that can only do burgers”.

Instead, the CA-1 system is built around pot-based cooking: curries, pastas, soups and rice dishes. After experimenting with highly personalized recipes, Circus deliberately leaned back toward recognizable food. “We’re going with a chicken biryani because you know it,” Bullwinkel says of the AED 40 dish.

circus se ca-1 robot system

The Germany-based robotics and food technology company operates across eight countries, and Abu Dhabi is its first deployment outside Europe. More locations are expected there and in Dubai.

In Germany, its units can be placed in supermarkets, gas stations, airports and hospitals. In the Gulf, Bullwinkel wants them inside residential and office buildings, replacing some of the complexity of last-mile delivery. “We’re basically bringing a very tiny factory a few square meters into your building,” he says. Catering company Royal Prestige supplies the ingredients and knowledge of local tastes.

The CA-1 manages up to 36 refrigerated ingredient silos alongside automated induction cooking, robotic plating and a self-cleaning dishwasher. Two robotic arms move ingredients through the system with minimal human intervention. It can produce up to 120 hot meals an hour, and a meal such as rice and curry can take around three to four minutes.

Also Read: Ooredoo Qatar’s 5G+ Network Is Built For Machines As Much As People

Five cameras and multiple sensors monitor heat, temperature and consistency, an attempt to approximate what a chef perceives. “You can hear something gets burned, you can smell it, you can see it at some point,” Bullwinkel says. CircusOS, the company’s operating system, adjusts recipes in real time.

You might think of the platform as a threat to kitchen staff, but Bullwinkel frames Circus as a way for chefs to develop recipes and distribute them at scale. With that being said, rising labor costs and shortages are also part of his case for automation.