News

Dubai Expands Content Creators Program To Health & Science

The newest phase of the initiative trains digital storytellers to communicate medical topics clearly and credibly.

Published

8 months ago

October 8, 2025

Nour Nasir

dubai expands content creators program to health and science

Dubai Media Office

Dubai has launched the second phase of its Content Creators Program, led by the Dubai Press Club (DPC) in partnership with Dubai Health, to raise the quality of health and science content across digital media.

The initiative builds on Dubai’s push to professionalize local content creation. It trains creators to turn complex medical information into clear, reliable stories that connect with wider audiences and support national health awareness. Participants will learn to simplify technical topics and use digital storytelling to present them accurately and responsibly across platforms.

Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of DPC, said the move reinforces Dubai’s media strategy. “Dubai continues to invest in nurturing creative talent and placing media at the heart of its development strategies,” she said. “The latest phase, focusing on health, reflects our commitment to building a professional, knowledge-driven media landscape”.

Dr. Amer Sharif, CEO of Dubai Health and President of Mohammed Bin Rashid University of Medicine and Health Sciences, said the partnership marks “a new chapter in health media,” joining creativity with scientific accuracy to build a more informed public. He noted that linking the media and health sectors helps ensure accurate, engaging communication keeps pace with innovation in healthcare.

Training is delivered with support from TikTok, YouTube, Dubai Media Academy, Edraak Media Academy, Artificial Intelligence Journalism for Research and Forecasting, Blinx, and The Collective Mind. Sessions cover storytelling, AI-assisted production, and short-form video creation for social platforms such as Instagram and YouTube.

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Running until November 2025, the phase targets young creators, healthcare professionals, and media students. It follows the first edition of the program, launched with the Ministry of Economy, which focused on business and economic content. That phase produced a cohort of digital creators now active across UAE media platforms.

By shifting focus to health and science, Dubai is linking its media development agenda with public awareness — an intersection that’s becoming central to the region’s digital growth.

News

At I/O 2026, Sundar Pichai Concedes AI Must Deliver Real Value

Gemini 3.5, a personal agent called Spark, agentic shopping, and Android XR eyewear are all aimed at making AI feel useful, not just impressive.

Published

6 days ago

May 20, 2026

Nour Nasir

at io 2026 sundar pichai concedes ai must deliver real value

Google

Google’s annual I/O developer conference (I/O 2026) has recently become a status update on the same question: can the company turn its AI spending into products people use every day? This year, chief executive Sundar Pichai described Google as being in a phase of hyper progress, while conceding this is the part of the cycle where people want to see real value in the products they use on a day-to-day basis.

The strategy on display was to push agents — AI systems that act on a user’s behalf — into nearly every Google product at once. Search now has an “intelligent search box” that returns generated explainer videos alongside links. Gmail, Docs, YouTube and Maps are gaining their own agent layers, including a Docs Live feature that turns spoken instructions into drafted text with citations.

Two new models, Gemini 3.5 and a cheaper Gemini 3.5 Flash, arrived the same day. Google says 900 million people now use Gemini, and that more than 50 billion images have been generated with it. The pricing tier names are likely to confuse buyers: a new AI Ultra plan launches at $100 a month, while the older Gemini AI Ultra drops from $250 to $200.

The flashier announcements were Gemini Omni, a video generator pitched as a more realistic answer to OpenAI’s discontinued Sora 2, and Gemini Spark, a personal agent that handles recurring tasks across a user’s Google account. A new universal shopping cart lets agents complete purchases across multiple retailers from inside Google itself, placing the company between the merchant and the buyer, and also owning the checkout.

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Google also confirmed its Android XR eyewear, built with Samsung and frames from Warby Parker and Gentle Monster. Audio-only glasses ship this autumn; a display-equipped version, which would superimpose live translations into the wearer’s field of view, is still in development. Both sets translate, however only the display version shows you the result.

What Pichai did not resolve is the bargain underneath all this. An agent is only useful to the degree it knows your calendar, your inbox, your shopping history and your physical surroundings. Google has now confirmed that, in time, the same context may carry advertising.