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Dubai Expands Content Creators Program To Health & Science
The newest phase of the initiative trains digital storytellers to communicate medical topics clearly and credibly.
Dubai has launched the second phase of its Content Creators Program, led by the Dubai Press Club (DPC) in partnership with Dubai Health, to raise the quality of health and science content across digital media.
The initiative builds on Dubai’s push to professionalize local content creation. It trains creators to turn complex medical information into clear, reliable stories that connect with wider audiences and support national health awareness. Participants will learn to simplify technical topics and use digital storytelling to present them accurately and responsibly across platforms.
Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and President of DPC, said the move reinforces Dubai’s media strategy. “Dubai continues to invest in nurturing creative talent and placing media at the heart of its development strategies,” she said. “The latest phase, focusing on health, reflects our commitment to building a professional, knowledge-driven media landscape”.
Dr. Amer Sharif, CEO of Dubai Health and President of Mohammed Bin Rashid University of Medicine and Health Sciences, said the partnership marks “a new chapter in health media,” joining creativity with scientific accuracy to build a more informed public. He noted that linking the media and health sectors helps ensure accurate, engaging communication keeps pace with innovation in healthcare.
Training is delivered with support from TikTok, YouTube, Dubai Media Academy, Edraak Media Academy, Artificial Intelligence Journalism for Research and Forecasting, Blinx, and The Collective Mind. Sessions cover storytelling, AI-assisted production, and short-form video creation for social platforms such as Instagram and YouTube.
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Running until November 2025, the phase targets young creators, healthcare professionals, and media students. It follows the first edition of the program, launched with the Ministry of Economy, which focused on business and economic content. That phase produced a cohort of digital creators now active across UAE media platforms.
By shifting focus to health and science, Dubai is linking its media development agenda with public awareness — an intersection that’s becoming central to the region’s digital growth.
News
The Petshop Launches UAE’s First Pet Care Super App
Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.
The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.
The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.
Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.
That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.
Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.
The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.
“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.
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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”
Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.
The Petshop Super App is available on both the App Store and Google Play.
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