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Dubai Startup Creates Iron Man-Style Smart Contact Lens

XPANCEO’s futuristic eyewear can be controlled using voice, gestures, glances, and “probably later, your mind”, according to the company’s founder.

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dubai startup creates iron man style smart contact lens
Antonie Robertson / The National

Dubai-based tech startup XPANCEO has revealed prototypes of its smart contact lens system, which aims to mimic the technology used by Tony Stark in the famous Marvel Iron Man and Avengers movies.

After a seed funding round this October, the company has already raised $40 million and plans to put the device on the market by 2027 if human trials are successful.

xpanceo founder roman axelrod smart contact lens

Founder Roman Axelrod explained the motivation behind the project, saying, “Now, we have our laptops for the office, smartphones for daily activities, and smartwatches for training … a real computer of the future is an ecosystem of software. Think about it as a Tony Stark computer”.

xpanceo smart contact lens

XPANCEO has built three prototypes, offering an “infinite” extended reality view where tasks from documents, meetings, social media, and gaming will be shown in the user’s field of view and visible only to the wearer.

The lenses are powered by artificial intelligence and machine learning and will also include night vision, voice, gesture, and glance control. Mr. Axelrod even believes that later versions will be controlled by the user’s mind. The company is also developing a charging case similar to those used by wireless earbuds.

Also Read: A Guide To Digital Payment Methods In The Middle East

Ultimately, XPANCEO aims to replace all the devices consumers currently use with this hyper-miniaturized gadget. The company has yet to decide on a price for its smart contact lens, but “it has to be no more than an expensive smartphone”, Mr. Axelrod explained.

That would imply a four-figure sum in US dollar terms: for reference, the most expensive version of the iPhone 15 Pro Max is priced at $1,599.

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1,000 Drones Light The Dubai Sky For AC Milan Celebration

Cyberdrone’s groundbreaking display marked 125 years of AC Milan football club and the 1st-year anniversary of Casa Milan Dubai.

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Cyberdrone, a leading UAV display company based in Dubai, put on a breathtaking drone light show on Monday to honor two significant football milestones: AC Milan’s 125th anniversary and the one-year anniversary of Casa Milan Dubai.

The spectacle involved 1,000 drones working in perfect harmony to project AC Milan’s iconic imagery against the city’s night sky. Highlights included the UAVs synchronizing to form the club’s iconic crest, the signature red and black jersey, and a special emblem marking its 125th year. The intricate performance demanded meticulous planning, not just in terms of choreography, but also in dealing with the necessary permits and logistics.

cyberdrone ac milan dubai

“Our goal was to spotlight AC Milan’s legacy through a stunning visual narrative,” explained Mohamed Munjed Abdulla, Director of Sales at Cyberdrone. “We celebrated the club’s history, its Dubai milestone, and the universal love for football. The show also enhanced AC Milan’s regional presence, growing its fanbase through a cutting-edge, memorable experience. Drone shows are unparalleled in leaving lasting impressions, making them perfect for driving partnerships and growth”.

Also Read: Joby Begins Construction Of Dubai’s First Vertiport For Air Taxis

Greta Nardeschi, AC Milan’s Regional Director for MENA, echoed the sentiment, adding: “Collaborating with Cyberdrone for this 1,000-drone performance allowed us to connect with our fans in innovative ways. It gave us a unique opportunity to surprise and inspire audiences while elevating our Club’s visibility and that of our partners. Cyberdrone truly helped us take AC Milan to new heights”.

This groundbreaking drone display sets a new benchmark for the Middle East’s sports sector, which already contributes around $2.4 billion annually to Dubai’s GDP alone. Sporting events also generate $1.76 billion in revenues across the region, while the MENA’s entertainment sector, valued at $41.13 billion, is growing at 9.41% annually, driven by rapid technological advancements.

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