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Dubai Startup Creates Iron Man-Style Smart Contact Lens

XPANCEO’s futuristic eyewear can be controlled using voice, gestures, glances, and “probably later, your mind”, according to the company’s founder.

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dubai startup creates iron man style smart contact lens
Antonie Robertson / The National

Dubai-based tech startup XPANCEO has revealed prototypes of its smart contact lens system, which aims to mimic the technology used by Tony Stark in the famous Marvel Iron Man and Avengers movies.

After a seed funding round this October, the company has already raised $40 million and plans to put the device on the market by 2027 if human trials are successful.

xpanceo founder roman axelrod smart contact lens

Founder Roman Axelrod explained the motivation behind the project, saying, “Now, we have our laptops for the office, smartphones for daily activities, and smartwatches for training … a real computer of the future is an ecosystem of software. Think about it as a Tony Stark computer”.

xpanceo smart contact lens

XPANCEO has built three prototypes, offering an “infinite” extended reality view where tasks from documents, meetings, social media, and gaming will be shown in the user’s field of view and visible only to the wearer.

The lenses are powered by artificial intelligence and machine learning and will also include night vision, voice, gesture, and glance control. Mr. Axelrod even believes that later versions will be controlled by the user’s mind. The company is also developing a charging case similar to those used by wireless earbuds.

Also Read: A Guide To Digital Payment Methods In The Middle East

Ultimately, XPANCEO aims to replace all the devices consumers currently use with this hyper-miniaturized gadget. The company has yet to decide on a price for its smart contact lens, but “it has to be no more than an expensive smartphone”, Mr. Axelrod explained.

That would imply a four-figure sum in US dollar terms: for reference, the most expensive version of the iPhone 15 Pro Max is priced at $1,599.

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“AI Seal” Certification Now Required For Dubai Gov Partnerships

The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.

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ai seal certification now required for dubai gov partnerships
Dubai Media Office

Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.

Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.

The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.

dubai ai seal certification

Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.

Also Read: Top Free AI Chatbots Available In The Middle East

The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.

All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.

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