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eCommerce Fashion Platform Namshi Acquired By Noon

The deal worth $335 million will consolidate the region’s eCommerce market by bringing together two of the largest online retailers.

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ecommerce fashion platform namshi acquired by noon
Noon

Emaar, Dubai’s premiere real estate developer, has revealed that it will be selling off ownership rights to the eCommerce fashion platform Namshi, which it has owned outright since 2019, after purchasing a 51% stake back in 2017.

Namshi is being acquired by rival company Noon, who will pay $335.2 million for the acquisition, a price set by an independent valuer and approved via Dubai’s Securities & Commodities Authority. The figure represents a hefty profit for Emaar, who paid $281 in total for full ownership of the company.

“The company would like to announce that its board of directors has, in principle, approved the sale of Namshi to Noon (subject to the approval of the Noon board of directors). Detailed information will be disclosed once the approval of Noon’s board is received formally,”  says Ahmad Thani Rashed Al Matrooshi, board member at Emaar.

Also Read: UAE Startup Dukkantek Raises $10 Million In Funding

The move will considerably consolidate the region’s eCommerce space, as Noon and Namshi are two of the biggest online retailers in the United Arab Emirates, with shopping giant Amazon taking the top spot.

Noon was founded in 2017 by Mohamed Alabbar, the founder of Emaar properties, along with help from Saudi Arabia’s Public Investment Fund. The sale is the second major investment switch for Emaar, who recently bought a stake in the Dubai Creek Harbour development for a massive $2 billion.

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“AI Seal” Certification Now Required For Dubai Gov Partnerships

The new mandatory certification is designed to build trust in AI companies and create a reliable network of providers for government and public collaboration.

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ai seal certification now required for dubai gov partnerships
Dubai Media Office

Dubai has introduced the Dubai AI Seal, a certification designed to establish trust in artificial intelligence (AI) companies and solutions. This initiative, directed by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Deputy Prime Minister, aims to create a reliable network of AI providers which government entities and businesses can collaborate confidently.

Companies must now obtain the AI Seal to qualify for UAE or Dubai government contracts. The Dubai Centre for Artificial Intelligence (DCAI), which developed the certification, sees it as a competitive edge for companies looking to participate in key national projects. Once certified, businesses will be permitted to showcase the seal across their websites and marketing materials, signaling their credibility and dependability.

The evaluation process will consider six main criteria: the company’s services and operations, the number of employees specializing in AI, ongoing and future projects, as well as existing partnerships with public and private sector entities.

dubai ai seal certification

Khalfan Belhoul, CEO of the Dubai Future Foundation, which oversees the DCAI, commented on the initiative’s potential: “This initiative will help create powerful partnerships between the public and private sectors, locally, regionally, and globally. It will help drive new economic opportunities by leveraging AI to serve better the economy, society, and the future we aspire to”.

Also Read: Top Free AI Chatbots Available In The Middle East

The Dubai AI Seal’s goals include providing a clear framework for verifying AI providers, fostering business opportunities for AI companies, and acknowledging the industry’s strategic importance to Dubai’s economy. The initiative emphasizes AI’s role in driving economic growth, creating jobs, and strengthening collaboration between government bodies and technology firms.

All technology companies operating in Dubai and offering AI-related services or products are eligible to apply for the certification at no cost through the official website.

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