News

Dubai-Based Noon Has Eliminated 10% Of Its Workforce

Employees in the marketing and advertising departments were laid off.

Published

3 years ago

April 24, 2023

Nour Nasir

Noon

After an initial surge during the height of the pandemic, many tech companies are now announcing cutbacks as the global economy continues to slump. Despite a generally buoyant digital economy, many Middle Eastern companies are also beginning to feel the strain as profits decline. One of those companies, Noon, recently issued a statement announcing layoffs of around 10%.

According to founder Mohamed Alabbar, Noon recently reduced its workforce to minimize costs, noting that the marketing and advertising departments of the Middle Eastern rival to Amazon were targeted for cuts.

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“We’ve been cutting costs and reducing staff for the past year and a half,” said Alabbar.

In 2021, Noon hoped to raise $2 billion from investors to aid further expansion across the Gulf e-commerce market. In February, the company acquired fashion e-retailer Namshi in a bid to expand its digital products and services with new fashion and lifestyle brands.

News

The Petshop Launches UAE’s First Pet Care Super App

Dubai retailer folds shopping, bookings and pet records into one mobile hub that features reminders, personalization, and more.

Published

3 days ago

February 6, 2026

Nour Nasir

the petshop launches uae's first pet care super app

The Petshop has introduced a “Super App” that pulls together shopping, service bookings and pet records into a single platform, pitching it as the first integrated pet care app of its kind in the UAE.

The release turns the company’s stores, services and e-commerce operation into one connected system. Instead of juggling calls, WhatsApp chats and paper notes, customers manage everything from one account.

Each pet gets a dedicated profile. Age, diet, medical notes and behavioral traits sit in one place and update over time. For households with multiple animals, it’s a practical fix: fewer lost details, fewer repeat explanations at the counter.

That data feeds the app’s personalization. Reminders, recommendations and service options adjust to the specific pet rather than defaulting to broad prompts.

Grooming, boarding, relocation, aquatics and wellness services are booked through the same flow. Users can check availability, lock in appointments and see past visits without hopping between tools. All of the key services can be accessed and booked with a few taps.

The company says records and documents are stored with added safeguards, including verified digital paperwork for sensitive information, while usage signals trigger timely prompts without exposing private data.

“Over the past fifteen years, we’ve grown alongside the pet community in the UAE and seen how pet ownership has evolved,” said Amr Hazem Youssef, CEO of The Petshop. “For pet families, care now depends on continuity, accurate information, and services that match real life, not isolated transactions. This app brings those elements into one place with a structure that supports reliable care”.

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He added: “Pets have individual needs that change over time, and those needs shape daily decisions around routines, health, and wellbeing. By keeping information organized and connecting services within one system, we can reduce friction for pet families and deliver greater consistency across the experience.”

Founded in 2011, The Petshop now operates 11 outlets across the United Arab Emirates, including megastores in Dubai Investment Park and Abu Dhabi’s Al Reem Island, plus an online catalogue of more than 12,000 products.

The Petshop Super App is available on both the App Store and Google Play.