News

Global Influencer & Creator Economy To Double Over Next 5 Years

According to Goldman Sachs, brand deals, platform payouts, and video advertising are expected to drive growth.

Published

3 years ago

April 25, 2023

global influencer and creator economy to double over next 5 years

According to Goldman Sachs, the influencer and creator economy market could double over the next five years, driven by a significant increase in digital media consumption and the rise of new technology.

With over 50 million individual creators, the total value of this market segment could rise to $480 billion by 2027, up from a current total of $250 billion.

influencer marketing forecast

“New platforms such as TikTok have emerged, while legacy platforms like Facebook and YouTube have also introduced new formats for sharing short-form video, live streaming channels and other forms of user-generated content,” says Eric Sheridan, Senior Equity Research Analyst, Goldman Sachs.

income sources for digital creators

Goldman Sachs expects influencer marketing, payouts from social platforms, and short-form video advertising to boost the growth of the creator economy, with the number of global content creators estimated to rise by 10-20% annually over the next five years.

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Social media creators and influencers earn a living by making endorsement deals with brands, through advertising revenue, and direct donations and subscriptions from followers. The Goldman Sachs report revealed that brand deals are now the primary source of creator revenue at about 70%, followed by ad sharing.

Digital platforms offering multiple ways to monetize creator content will continue attracting influential creators as competition intensifies due to economic uncertainty and rising interest rates, putting significant strains on funding and investment.

News

DJI Teases Dual-Camera Osmo Pocket 4P For 2026 Launch

Though most technical claims for the new gimbal come from industry leaks rather than DJI’s own announcement.

Published

5 hours ago

May 11, 2026

Nour Nasir

dji teases dual-camera osmo pocket 4p for 2026 launch

DJI

DJI has teased a dual-camera version of its Osmo Pocket gimbal, confirming that the Osmo Pocket 4P will launch in 2026. The teaser image is the company’s first preview of the device, following months of speculation about a more advanced model in its pocket camera range.

The image shows a slightly larger device than the existing Osmo Pocket 4, with two camera modules mounted above a compact three-axis gimbal. Reports suggest one camera may use a 1-inch sensor paired with a wide-angle lens, while the second may carry a 3x zoom lens — though DJI has not officially confirmed any of these details.

According to leaks circulating ahead of the launch, the Osmo Pocket 4P could support 4K video at up to 240 frames per second, offer 14 stops of dynamic range and include 10-bit D-Log color support. Those features are commonly used by filmmakers who require greater flexibility during color grading and post-production. Reports also point to Hasselblad color tuning, continuing a partnership that has already appeared in some of DJI’s drone cameras, along with up to 128GB of built-in storage that would reduce reliance on external memory cards during longer shoots.

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The device is expected to retain features from the existing Osmo Pocket 4, including a three-axis mechanical gimbal, updated ActiveTrack subject tracking and a flip-out touchscreen display. The Osmo Pocket line is aimed at content creators, vloggers, and independent filmmakers seeking compact equipment that can produce usable footage without a larger camera system.

DJI has not provided pricing or a specific launch date beyond the 2026 window. Industry observers expect the Osmo Pocket 4P to cost more than the standard Pocket 4 because of the dual-camera setup and expanded recording capabilities, though no figures have been disclosed. So far, most of the technical detail circulating around the product remains tied to leaks rather than official confirmation.