News

Global Influencer & Creator Economy To Double Over Next 5 Years

According to Goldman Sachs, brand deals, platform payouts, and video advertising are expected to drive growth.

Published

2 years ago

April 25, 2023

global influencer and creator economy to double over next 5 years

According to Goldman Sachs, the influencer and creator economy market could double over the next five years, driven by a significant increase in digital media consumption and the rise of new technology.

With over 50 million individual creators, the total value of this market segment could rise to $480 billion by 2027, up from a current total of $250 billion.

influencer marketing forecast

“New platforms such as TikTok have emerged, while legacy platforms like Facebook and YouTube have also introduced new formats for sharing short-form video, live streaming channels and other forms of user-generated content,” says Eric Sheridan, Senior Equity Research Analyst, Goldman Sachs.

income sources for digital creators

Goldman Sachs expects influencer marketing, payouts from social platforms, and short-form video advertising to boost the growth of the creator economy, with the number of global content creators estimated to rise by 10-20% annually over the next five years.

Also Read: How To Permanently Delete Your Instagram Account

Social media creators and influencers earn a living by making endorsement deals with brands, through advertising revenue, and direct donations and subscriptions from followers. The Goldman Sachs report revealed that brand deals are now the primary source of creator revenue at about 70%, followed by ad sharing.

Digital platforms offering multiple ways to monetize creator content will continue attracting influential creators as competition intensifies due to economic uncertainty and rising interest rates, putting significant strains on funding and investment.

News

Truecaller For iPhone Gets Real-Time Caller ID And Auto Spam Blocking

The latest update integrates with Apple’s Live Caller ID Lookup framework, launched with iOS 18 last year.

Published

3 hours ago

January 23, 2025

Nour Nasir

Truecaller

Truecaller has rolled out a major update for iPhone users, introducing API support that brings real-time caller identification and automatic spam blocking. The upgrade aims to bring the iOS version of the app closer to its Android counterpart, which has long offered these advanced call-screening features.

The latest update integrates with Apple’s Live Caller ID Lookup framework, launched with iOS 18 last year. The technology allows third-party apps to cross-check incoming calls against a database of known spam numbers in real-time. Importantly, the process employs “homomorphic encryption,” ensuring user privacy by masking the caller’s number, concealing the client’s IP address, and using anonymous authentication.

With this update, Truecaller has also introduced global automatic spam call blocking for iPhones. However, the real-time caller ID feature is being released gradually and is available only to Truecaller Premium subscribers on iPhones running iOS 18.2 or later. Free users will still have access to ad-supported features, such as manual number searches and caller identification for verified businesses.

How To Enable The New Features

To activate the new features, follow these steps:

Update the Truecaller app to version 14.0 or newer via the App Store.
Go to Settings > Apps > Phone > Call Blocking & Identification on your iPhone.
Turn on all Truecaller toggles, then restart the app.

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While these features are new to iOS, Truecaller has hinted at this update for months. Following Apple’s iOS 18 update and the introduction of its Live Caller ID API last September, Truecaller Co-founder Alan Mamedi shared his excitement on X (formerly Twitter), saying, “Truecaller finally works on iPhone”.

The global rollout of spam call blocking is already live, but users may need to wait for gradual access to the live caller ID feature.