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Facebook Scammers Pose As Support Staff On 3,200 Fake Profiles

A leading cybersecurity firm’s Dubai-based team uncovered a widespread scam targeting celebrities, businesses, sports teams, and individual accounts.

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facebook scammers pose as support staff on 3,200 fake profiles
Group-IB

Global cybersecurity experts Group-IB today published new research into a worldwide phishing campaign carried out on Facebook by cybercriminals impersonating Meta (Facebook’s parent company) support staff.

Between February and March 2023, Group-IB researchers based in Dubai identified over 3,200 Facebook profiles falsely claiming to be written by Meta support staff in over 20 languages. Upon discovering the scammers’ accounts, Group-IB’s Computer Emergency Response Team shared information with Facebook, which it must be noted had already deleted some of the offending profiles.

facebook tech non support scams

The cybercriminals’ goal was to hack the Facebook accounts of public figures and celebrities, businesses, sports teams, and individual accounts. As part of the elaborate scam, cookie data, and session hijacking were employed, though the criminals mostly used traditional phishing techniques to trick people into voluntarily entering email and password information.

Group-IB researchers began tracking this widespread scam in February 2023. As well as 3,200 fake Facebook profiles containing scam posts, the cybersecurity experts also discovered 220 websites intended to trick users into parting with their data.

The Details Of The Scam

This Facebook scammers used social engineering techniques to trick users into thinking their accounts were marked for suspension due to copyright violations. If victims attempted to verify their profile to prevent it from being blocked, they would be taken to a phishing website, where they were presented with a page that contained official-looking Meta or Facebook branding.

Also Read: Filmmaker Uses AI To Visualize Thousands Of Leaked Passwords

“Cybercriminals can use compromised accounts to launch further phishing attacks. Individuals can suffer legal and reputational damage [and] threat actors could also gain access to the victim’s financial services [and] hold compromised accounts for ransom, demanding payment from the victim for retrieval of the account,” says Sharef Hlal, Head of Group-IB’s Digital Risk Protection Analytics Team.

Group-IB recommends social network users ensure that their passwords are “strong and unique, and that they enable two-factor authentication (2FA) to provide an extra layer of security”. In addition, if you’re ever directed away from official social media platform pages, it’s a good idea to closely check the URL to ensure it’s legitimate.

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LUVED Is A New Curated Preloved Marketplace For The UAE

Sellers keep 100 percent of every sale and AI can build a listing in five seconds — though the app’s smartest tools are still coming.

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luved is a new curated preloved marketplace for the uae

Secondhand shopping has become mainstream in the UAE, but the experience is still scattered across resale sites, social media and informal group chats. LUVED, a mobile-first marketplace that launched in Dubai this month, is betting it can pull that activity into one place — and that the thing buyers and sellers actually want is not more inventory, but trust.

The app trades in what it calls circular luxury: preloved fashion and lifestyle pieces across men’s, women’s and children’s categories, bought, sold or given away peer to peer. Its main pitch is economics, with sellers keeping 100 percent of every sale under a zero-commission, fast payout model, while buyers are promised vetted pieces at lower prices.

Where LUVED is staking its reputation is verification. Sellers pass a KYC check, and items run through a two-layer authentication system powered by Entrupy that pairs instant AI screening with human expert review for high-value pieces. Authenticity certificates travel with each item, payments sit in escrow, and a buyer-protection package the company calls The Safety Net adds a 48-hour return window and dispute resolution. Door-to-door logistics removes the in-person meetups that make most resale deals awkward.

An in-app assistant called Luvbot — offering selling insights and demand-based recommendations — is soon to be introduced to the platform. Other features include autofill and dynamic pricing that lets users build a listing in as little as five seconds from three photos, plus a swipe-based feed, story-style drops and in-app chat in English and Arabic. Finally, a gifting layer, Luved & Gifted, lets users pass items to others inside the app rather than sell them.

Also Read: Logitech’s New Folding Mouse Is Designed For Work On The Go

“After moving to Dubai, I saw how difficult it was to sell or even give things away,” says founder and CEO Shaima Sibtain. The friction is real, and so is the competition. In resale, trust is won transaction by transaction — and that is the test LUVED has set itself.

The app is live on the App Store now, with Google Play to follow. The company also plans to expand across the region, which will be the real test for a marketplace staking everything on trust.

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